OVER recently hosted a show like no other on the historic Piazza del Duomo in Milan on 31st March, 2023, as part of the Metaverse Fashion Week. Not only did the event invite many of the top names in the business like Pinko, Space Runners x Balmain, Ecoolska, Pet Liger, XR Couture, PwC Italy, Forbes, and Ilona Song in collaboration with Vogue Singapore, but it also set a precedent in terms of showcasing why Milan is the heart of fashion and OVER the centerpiece of AR.

What happened?

Invited guests included conventional and cutting-edge fashion brands, media, representatives from Diesel, Lamborghini, and Israel’s Economic Mission in Italy, and Korea’s first virtual influencer, Rozy Oh. They were all mesmerized by a dazzling display of virtual wearables from their vantage point on Terrazza Duomo 21. Huge virtual models emerged from behind the structure, strutting across the Piazza, adorned with cutting-edge designs from the participating brands.  

Guests overlooking the Piazza witnessed this brilliance via smart devices equipped with the OVER app, which acts as the portal to the AR metaverse ecosystem. The experience was powered by OVER’s map2earnⓇ technology, which can be utilized by owners of OVER digital land and the creator community to create a 3D record of locations and then place or ‘geolocate’ virtual assets inside the space with an accuracy of 20 centimeters, which is much better than traditional GPS systems.

What did the attendees have to say?

For the gathered visitors, it all culminated in a flawless display that centered on the visual masterpieces. This focus on the output of the OVER platform not only drives efforts at the company, according to Co-Founder and COO Diego Di Tommaso, but also highlights OVER’s importance in both the fashion and AR space.

Davide Cuttini, Co-Founder and CEO, offered his thoughts on the expansion of AR’s game-changing potential. “We’re transitioning from 2D to 3D experiences”, he said, before adding that AR will play a vital role in offering essential entertainment, information, work tools, and personal assistant related products and services in the near future and that fashion is already leading the charge on this front as compared to other sectors.

“The pride I feel standing here today isn’t just about being a part of an event like Metaverse Fashion Week; it’s about being leaders of the Web3 ideology, which is, at its core, user-led,” Di Tommaso said. The COO further stated “I like to think that augmented reality is ushering us into a new golden age, one with a lot of ambition, creativity, and endless possibilities.”

Stefano Galassi, Innovation Advisor to Cambridge University and the Metaverse Fashion Council, stated, “This is the time to start building, innovating, and developing,” before emphasizing the technology’s limitless potential and how impressed he was with OVER’s work.

What is OVER?

OVER is the leading name when it comes to AR implementation in tandem with the fashion industry. The blockchain-built, decentralized platform focuses on fusing the real and digital realms to establish an entirely novel environment which is open to everyone. OVER empowers its creators to publish and truly own their content, offering enticing rewards and opportunities to everyone who helps improve and sustain the ecosystem.

Furthermore, OVER provides completely new interactive marketing techniques and activations for companies and organizations, enabling functionalities such as three-dimensional retail experiences, avatars powered by artificial intelligence, ecommerce integrations, Web3-related products, and the ability to showcase and launch various new products and services.

Keep visiting OVER’s official website and social media pages like Instagram, Twitter, Facebook, and LinkedIn for more AR metaverse showcases and occurrences. Lastly, please feel free to contact Lydia Wang, OVER’s Head of PR, at lydia.wang@ovr.ai for more details or interview requests about the event in Italy.