On September 10, 2025, one of the world’s largest cryptocurrency exchanges, Binance, announced a major partnership with Franklin Templeton, a traditional finance giant managing over $1.6 trillion in assets. The two companies revealed plans to work together on tokenized securities, financial products like stocks, bonds, or funds that are represented digitally on a blockchain.

This announcement immediately impacted the market. Binance’s native cryptocurrency, BNB, surged to a new all-time high of $906.12, gaining 2.56% in a single day. The rally reflected growing optimism that this partnership could create a stronger bridge between traditional finance and blockchain technology.

BNB

What Does the Partnership Mean?

The collaboration combines the strengths of both organizations:

  • Franklin Templeton has years of experience managing regulated financial products and has already experimented with blockchain through projects like the OnChain U.S. Government Money Fund (BENJI). This fund was among the first tokenized U.S. money market funds and has been tested across blockchains such as Stellar and Polygon.
  • Binance, on the other hand, brings its global infrastructure, including the BNB Chain, which processes millions of transactions every day at low cost. Its platform reaches millions of investors worldwide, giving Franklin Templeton’s products immediate exposure to a broad audience.

Together, they plan to explore ways of digitizing traditional financial instruments so that they can trade faster, cheaper, and across borders without friction. Today, moving securities often takes days for settlement. With blockchain, these transactions can be completed in seconds.

Why Did BNB’s Price Rise?

BNB, Binance’s native token, is widely used for paying trading fees on Binance and powering decentralized finance (DeFi) applications on the BNB Chain. When news of the partnership broke, investor confidence soared. According to on-chain data, transaction volume on the BNB Chain jumped by 15% within 24 hours of the announcement. This spike showed that traders were preparing for increased usage of the ecosystem.

With a market capitalization now exceeding $130 billion, BNB broke past its previous record from 2024. Analysts believe this rally is more than speculation, it’s a sign that the market sees Binance’s partnership with Franklin Templeton as a step toward more mature and regulated use of blockchain.

Timeline of Key Developments

This partnership did not appear overnight. It builds on earlier milestones in tokenized securities:

  • April 2025: Franklin Templeton worked with Standard Chartered and OKX to create a collateral program using tokenized money market funds.
  • July 2025: Franklin Templeton expanded its reach by tokenizing $800 million worth of assets across multiple blockchains.
  • August 2025: Franklin Templeton’s BENJI token was added as collateral in BounceBit’s yield strategies, showing the blend of centralized and decentralized finance.
  • September 2025: Binance and Franklin Templeton announced their collaboration, with a focus on global securities tokenization.

Opportunities and Challenges

The potential of this partnership is huge. Tokenized securities could open the door to a $10 trillion market by 2030, according to industry forecasts. Investors could one day own fractional shares of bonds, funds, or even real estate directly on a blockchain. This would give more people access to investments that are often limited to wealthy institutions today. For developers, the partnership creates new opportunities. With BNB Chain as a base, apps could be built around tokenized securities, enabling things like automated trading, fractional ownership, or new DeFi products tied to real-world assets.

However, challenges remain. Regulations for tokenized securities are still evolving, and rules differ between countries. Achieving cross-chain interoperability is another technical hurdle. There is also the risk of market volatility. For example, after reaching its record high, BNB dipped slightly to $896.77 by September 11 as traders took profits.

This deal comes at a time when regulators in the U.S. and Europe are starting to provide clearer guidelines for tokenized assets. At the same time, authorities are cracking down on non-compliant services, pushing companies like Binance to seek more regulated and sustainable opportunities. By teaming up with Franklin Templeton, Binance signals that it is serious about long-term growth, compliance, and institutional partnerships. This is also part of Binance’s recovery story after its 2023 U.S. settlement, where the exchange faced heavy scrutiny but has since redirected focus to building more robust, regulation-friendly services.

Final Outlook

The Binance–Franklin Templeton partnership is more than just another announcement in the crypto space. It reflects a larger shift in the financial world, where traditional institutions with trillions under management are increasingly willing to work with blockchain platforms. If successful, this collaboration could make tokenized securities mainstream, offering faster settlement, lower costs, and greater accessibility. For Binance, it cements BNB’s role at the center of this ecosystem. For Franklin Templeton, it shows that even the most established asset managers see blockchain as a key part of finance’s future.

As tokenized real-world assets continue to grow, this partnership may be remembered as a turning point in merging Wall Street with blockchain technology.

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About the Author: Diana Ambolis

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