Strategy has reached a new milestone in corporate Bitcoin adoption, surpassing $73 billion in total holdings. The business intelligence company co-founded by Michael Saylor confirmed an additional acquisition of 525 Bitcoin valued at $60 million.

This purchase is part of its ongoing accumulation program that began in 2020. The firm’s aggressive treasury strategy has positioned it as the largest corporate holder of the cryptocurrency.

Treasury Program Expands Holdings

Saylor announced that the company bought 525 Bitcoin at an average price of $114,562 per coin. The total holdings now stand at 638,985 BTC, worth over $73 billion at the time of reporting. Strategy’s Bitcoin accumulation strategy started in August 2020 with a $250 million investment. Since then, the company has consistently expanded its position, including a $450 million purchase in late August and early September.

https://x.com/saylor/status/1967559553090003246

The company has spent $47.2 billion in total acquisitions, with an average purchase price of $73,880 per coin. Recent data showed a separate buy of 1,955 BTC for $217.4 million at an average price of $111,196 per coin. This structured approach, funded through share sales and preferred stock offerings, has enabled consistent purchases without draining cash reserves.

Strategy is a providing straightforward Bitcoin exposure through public markets. Fundstrat’s Thomas Lee referred to the company as a “granny shot ETF,” highlighting its role as an accessible proxy for direct Bitcoin investment.

Market Performance and Wider Adoption

Strategy’s stock (MSTR) has reflected the impact of its Bitcoin strategy. Shares have risen more than 140% over the past year, closing at $324.05. Since the start of its Bitcoin accumulation, the company has delivered 91% annualized returns. 

This performance surpasses technology leaders such as Nvidia with 72%, Tesla with 32%, and Alphabet with 26%. Meta reported 23%, while Apple, Microsoft, and Amazon produced smaller gains.

Despite outperforming many established firms, Strategy remains excluded from the S&P 500 index. Analysts noted that its open interest to market cap ratio has reached 100.5%, exceeding Tesla’s 26% and surpassing all Magnificent Seven companies.

The company also issues preferred shares labeled STRF, STRK, STRD, and STRC. These instruments carry different dividend rates, conversion options, and risk levels for investors while supporting Bitcoin purchases.

Corporate adoption of Bitcoin continues to expand. The top 100 public companies collectively hold over 1,009,202 BTC, valued at more than $117 billion. Other firms have also increased their holdings, with Gemini acquiring 1,191 BTC and Singapore-based Bitdeer adding 333.5 BTC in the past week.

In the United States, pension funds across Arizona, California, Colorado, Florida, Louisiana, Maryland, New Jersey, Texas, and Utah disclosed holdings of MSTR in 2024. Some state treasuries are exploring direct Bitcoin reserves, while others use Strategy’s stock for exposure due to regulatory restrictions. An executive order signed by President Donald Trump in August could accelerate adoption by allowing 401(k) retirement plans to include cryptocurrencies.

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About the Author: Brenda Mary

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