CleanCore’s Bold Dogecoin Investment: 710 Million Tokens Added — Is This the Start of a New Corporate Trend?

In late September 2025, a surprising announcement came from a company few expected to make headlines in the crypto world. CleanCore Solutions, a U.S.-listed cleaning and maintenance firm, revealed that it had invested heavily in Dogecoin (DOGE) a cryptocurrency originally created as a joke based on a Shiba Inu meme. The company disclosed that it had accumulated more than 710 million Dogecoin tokens, valued at around $173.9 million at current prices. This purchase makes CleanCore one of the largest corporate holders of Dogecoin to date. The move marks a shift in how some companies are beginning to view digital assets not just as speculative investments, but as part of their financial reserves.

CleanCore’s Dogecoin purchase is part of a broader strategy to diversify its treasury assets. The company raised $175 million in private funding earlier in 2025 to support digital investments, allowing it to steadily buy Dogecoin through the Bitstamp exchange, which is now owned by Robinhood.

According to company statements, this accumulation aligns with Dogecoin’s long-term goals under the “House of Doge” initiative, a community effort that focuses on expanding Dogecoin’s use cases beyond online jokes. CleanCore’s CEO, Clayton Adams, said the move was designed to increase shareholder value and position the company within the growing digital asset economy.

As of October 1, CleanCore reported more than $20 million in unrealized gains from its Dogecoin holdings. Despite this, the company’s stock dropped 8.44% to $2.06 following the announcement, reflecting mixed reactions from investors who were uncertain about the risks of such a volatile asset. However, shares rose slightly in after-hours trading as optimism grew among retail traders and crypto enthusiasts.

 

 

The table below summarizes CleanCore’s Dogecoin strategy and financial details:

 

Key Aspect	Details
Company	CleanCore Solutions (NYSE-listed)
Asset Acquired	Dogecoin (DOGE)
Total DOGE Held	710 million tokens
Approximate Value	$173.9 million
Unrealized Gains	$20 million
Funding Source	$175 million private placement
Exchange Partner	Bitstamp (owned by Robinhood)
Goal	Accumulate 1 billion DOGE
Stock Reaction	-8.44% on announcement day, slight after-hours recovery

Corporate investment in cryptocurrencies isn’t new, but Dogecoin’s inclusion in a company treasury is unusual. Firms like MicroStrategy and Tesla have previously purchased Bitcoin as a store of value, but Dogecoin’s reputation as a “meme coin” makes this a much riskier and more symbolic choice. By choosing Dogecoin, CleanCore may be signaling a belief that memes have become powerful cultural and financial assets. The company’s purchase comes after the first U.S. Dogecoin ETF was launched earlier in 2025, further legitimizing the token in traditional financial markets.

This decision also mirrors other corporate crypto experiments, such as CEA Industries investing in Binance Coin (BNB). Together, these cases suggest that companies are now willing to diversify their reserves beyond Bitcoin and Ethereum, exploring alternative cryptocurrencies that have strong communities and growing ecosystems.

CleanCore’s Dogecoin strategy could have a ripple effect across both the crypto and corporate worlds. If other businesses see success in CleanCore’s approach, it could encourage billions of dollars in new corporate inflows into alternative digital assets by 2026. However, this trend also raises important questions. Can meme coins sustain their value over time without significant real-world utility? Will regulators increase oversight as more companies allocate corporate funds into volatile crypto assets?

The balance between innovation and risk will define whether CleanCore’s move becomes a model for others or a cautionary tale.

What Comes Next For Dogecoin

Looking ahead, analysts suggest two possible outcomes. If Dogecoin maintains its momentum and CleanCore reaches its goal of 1 billion tokens, the value of its holdings could rise sharply by the end of 2025. Some optimistic projections see Dogecoin reaching $0.50, which would significantly boost CleanCore’s portfolio. On the other hand, if market sentiment turns or cryptocurrency prices fall, the company could face major losses, leading investors to question the wisdom of replacing traditional reserves with a meme-based asset.

In either case, CleanCore’s decision highlights an ongoing shift in corporate thinking from cautious observation to active participation in the digital asset space. Whether this move marks the start of a “corporate meme era” or a short-lived experiment, one thing is clear, even in the world of finance, the line between serious investment and internet culture is fading fast.