Franklin Templeton’s EZRP ETF Launch Signals a New Era for XRP as Crypto Markets Split Into Two Growth Paths

Franklin Templeton has taken a major step forward in digital asset investing with the official launch of its spot XRP exchange-traded fund, known as EZRP, on November 18. The fund is now live on the CBOE exchange, opening a new pathway for institutions and traditional investors to gain XRP exposure without needing to directly hold the token. Reports suggest that as many as nine XRP ETFs may go live across the same week, showing just how quickly interest in XRP is accelerating among regulated asset managers.

This launch comes at a moment when the crypto sector is seeing two distinct but interconnected trends. On one side, established financial firms are embracing regulated ETFs for crypto assets. On the other, investor attention is also turning toward high-growth, early-stage crypto projects such as Bitcoin Hyper, which continues to gather momentum during its presale. Although these developments target different types of investors, they reflect the same underlying message, confidence in the long-term growth of digital assets is rising.

For XRP, nine new spot ETFs are expected to launch between November 18 and 25. These ETFs will let everyday investors and big institutions buy XRP easily, just like buying a stock. If a lot of money flows into these funds, they could create steady buying pressure, which may help reduce XRP’s price swings over time.

One of these funds, EZRP, could have an advantage because it is backed by Franklin Templeton, a major financial company. Their strong resources and large network of financial advisers may help EZRP grow faster than ETFs launched by smaller companies.

The arrival of EZRP represents more than a new financial product. It changes the way XRP is positioned in the broader investment landscape. For years, XRP relied primarily on direct crypto exchange trading and niche institutional partnerships. With an ETF, the asset becomes accessible through one of the most familiar routes in traditional finance, the same framework used for stocks, commodities, and other large-scale investment categories.

While institutions turn toward regulated products, a different type of momentum is unfolding within the crypto-native community. The Bitcoin Hyper ($HYPER) presale is rapidly expanding, with more than $27 million raised. The project aims to build a high-speed layer-2 network designed to scale Bitcoin-based activity while rewarding long-term network participation. Early projections suggest staking yields that are drawing strong interest from speculative and high-risk investors.

The growth of Hyper shows that innovation-driven projects remain a core part of the crypto ecosystem. Even as traditional finance embraces ETFs, there is still significant appetite for experimental networks that offer high reward potential. This contrast highlights how the crypto market is evolving into a two-track system: one path focused on mature, regulated exposure, and the other centered on emerging technology and higher-risk opportunities.

Both paths reinforce the same trend. Investors across all levels from institutional desks to retail early adopters believe that digital assets will continue to expand and mature. The launch of Franklin Templeton’s XRP ETF marks a meaningful moment for XRP’s long-term positioning. It pushes the asset into a new category where traditional investors can participate comfortably and at scale. At the same time, the rise of Bitcoin Hyper shows that innovation and speculation remain powerful forces shaping crypto’s future.

As crypto continues to evolve in two directions, regulated ETFs on one side and high-growth innovation on the other, which path do you believe will shape the future of digital assets more?