BONK Memecoin Goes Mainstream: ETP Launch on SIX Swiss Exchange Signals Shift in Crypto Access

In a move few would have predicted a few years ago, BONK a Solana-based memecoin has been packaged as an exchange-traded product (ETP) and listed on the SIX Swiss Exchange. According to the announcement, the new listing puts the memecoin on one of Europe’s biggest stock exchanges, making it much easier for people to invest in Bonk. Instead of needing a crypto wallet or managing tokens directly, investors can now buy it through normal brokerage accounts just like they would with stocks or ETFs.

BONK is a dog-themed memecoin built on the Solana blockchain. It was launched on Christmas Day in 2022 and was given out to the community through a large airdrop. The project markets itself as “the first Solana dog coin created for the people and by the people.”

On Thursday morning, BONK’s price rose by about 5.8%. Even so, it is still down around 83% from its highest price ever, which it reached in November 2024.

What Does a BONK ETP Actually Offer

Simplified Access: Crypto Exposure Without Crypto Custody

The ETP allows holders to gain exposure to BONK’s price movements without requiring them to:

• Manage crypto wallets
• Deal with private keys or self-custody
• Handle direct token transfers or network fees

For many investors particularly those in traditional finance or regulated environments this “wrapped access” lowers technical and operational barriers.

Regulatory and Compliance Layer: Fiduciary Vehicle Under Swiss Oversight

When BONK is offered as an ETP on a regulated exchange, it becomes subject to exchange-level oversight, custody standards, and investor protections that are generally stricter than unregulated token markets. This can lend legitimacy to a memecoin that otherwise relies heavily on online communities and speculation.

Liquidity and Market Integration

An ETP listing potentially gives BONK exposure to institutional liquidity pools, traditional brokerage platforms, and a broader investor base — not just crypto-native holders. This could deepen market depth and reduce friction for large-scale trading.

ButIt Doesn’t Guarantee Utility or Value Stability

An ETP is effectively a price derivative or wrapper. It does not mean BONK gains utility (e.g., in DeFi, governance, or platforms). Rights remain limited to the price exposure unless otherwise specified.

Moreover, volatility remains, memecoins are among the most volatile assets in crypto. Even under a regulated wrapper, market risk remains high. Memecoins are cryptocurrencies that get most of their value from internet trends, jokes, and community excitement rather than technology or real utility. In 2024, they became a major part of the crypto story, and many early traders made large profits from them.

But in 2025, the hype around memecoins has dropped dramatically. Many of the tokens that were popular and highly profitable last year have now fallen sharply in value.

BONK’s ETP Is a Milestone — But Not a Guarantee

BONK’s debut on a major European stock exchange shows how quickly the crypto world is blending with traditional finance. Even a memecoin born from internet culture can find its way into regulated markets and reach new types of investors. While this gives BONK more visibility and easier access, it doesn’t change the fact that memecoins remain extremely volatile and unpredictable. For investors, the listing offers opportunity but it also calls for careful thinking and realistic expectations.

With memecoins entering regulated markets like traditional financial products, do you see this as a sign of long-term growth for the sector, or just a temporary step in a fading trend?