WhiteBIT Sets Up U.S. Operation After Securing Nationwide Licensing

• WhiteBIT secures nationwide licensing to launch an independently operated U.S. platform.
• New York headquarters anchors expansion supported by U.S.-based executives and future hiring.
• Times Square campaign marks the platform’s debut as part of WhiteBIT’s broader anniversary rollout.

WhiteBIT has opened a separate U.S. platform after completing the regulatory approvals needed to operate across all 50 states, marking a shift in how the European exchange structures its global presence. The company confirmed that its new American entity, WhiteBIT US, will operate independently and is intended to run under local oversight as it enters one of the world’s most heavily regulated digital-asset markets.

According to the company, WhiteBIT US opens with spot trading, instant swaps, and fiat on- and off-ramp services available to verified users. The firm stated that it had obtained the required licenses before launch, allowing operations to begin immediately nationwide.

Founder and CEO Volodymyr Nosov disclosed that the decision to introduce a U.S. unit stems from the country’s regulatory focus on digital asset oversight and its stated policy of encouraging technology sector investment. He noted that the American market’s structured approach influenced the firm’s choice to deploy a locally administered platform designed to meet U.S. compliance and reporting standards.

The company has established its headquarters in New York and plans for additional satellite offices across the country. WhiteBIT reports that it has hired U.S.-based executives to support operational expansion and manage regional scaling.

Expansion Aligns With Broader Corporate Growth

The launch comes as WhiteBIT marks its seventh year in business and continues its evolution within W Group, the wider fintech ecosystem that includes eight companies ranging from payment services to blockchain infrastructure.

The organization reports serving 35 million users worldwide and employing over 1,300 people. WhiteBIT US anticipates expanding its domestic workforce as it develops product development and infrastructure functions in the American market.

However, to accompany the U.S. debut, the exchange introduced a new brand campaign focused on user perceptions of cryptocurrency. One of the campaign’s videos began running in New York’s Times Square on November 28 as part of a broader initiative tied to the company’s anniversary.