Blockchain marketing is a difficult landscape to scale. With a distinct set of strategies and a new batch of social channels to navigate, those experienced in digital marketing will find blockchain a frustratingly unique challenge. While learning on the job is an acceptable method of conquering this arena, it’s often one that doesn’t yield the best results.

Instead of suffering through ineffective campaigns until they get the hang of it, many blockchain business owners are turning toward blockchain PR agencies. A PR agency that specializes in this area has the expertise needed to thrive when marketing to crypto-enthusiasts.

In this article, we’ll dive into the main benefits of working with a blockchain PR agency, demonstrating exactly why they are fast becoming the go-to solution for new companies in this world. Let’s dive right into it.

Access to a Network of Sites

As an area that is impacted by Google’s YM;YL policies, blockchain companies have the added difficulty of needing to distinguish their sites as trustworthy before they can begin to rank well on SERPs. While building up a base of educational content is important, helping you to rank over time, this will be an incredibly long process if you don’t focus on acquiring backlinks for your business.

A blockchain PR agency has access to a large network of news sites, prominent websites, and guest posting opportunity sites that they can turn to. Whenever you create content, you’ll be able to use these links to get your work out there. Not only does this ensure that more people within blockchain start to stumble across your brand, but it also guarantees backlinks for your site.

Backlinks cannot be overlooked when building up a social presence online, with a continual flow of new ones helping you to establish yourself as trustworthy on Google. From there, it will be much easier to rank for all of your content and product launches. Without the help of a blockchain PR agency, you won’t have nearly the same level of access to high-tier publications, making this an uphill battle.

Blockchain PR Agencies Understand the Community

Recent studies show that the total population that is interested in cryptocurrency and actively invests in this area is still relatively small. Interest has been down since its late 2021 peak, with many people citing their reason for not investing as “I don’t understand it enough.”

This sentiment is echoed across financial communities, with many either not understanding blockchain or not believing that it’s secure. With these limitations around education, the audience that blockchain markets to is very narrow. Without a comprehensive understanding of the types of people that make up this audience, it can be hard to gain traction here.

A blockchain PR agency understands the blockchain community, knowing the tone, objectives, and social channels that are most important to consider when launching campaigns. Without their guidance, you’ll hit a dead end time and time again within your marketing.

If you’re looking for faster results and better campaigns, then working with industry-specific experts is the way to go.

Thought Leadership as a Priority

Blockchain is an ever-evolving field, making it perfect for thought leadership. An effective blockchain PR agency will have an active network of websites that they can post on. By creating thought-leadership content for your CEO, they are then able to position your brand as a leading expert in the field.

Placing these publications, where you comment on the industry as a whole or new developments within the field, will attract readers to your brand, seeing you as in tune with the current movements of the industry. By presenting you as someone to follow, the validity and trustworthiness of your company will also increase.

Thought leadership isn’t an easy thing to produce, especially at a high level. Without an expert blockchain writer and a PR team to distribute this content, this is almost always an area that brands working without a blockchain marketing team cannot access.

Considering how effective thought leadership is within blockchain, this is not one you’re going to want to miss out on.

Final Thoughts

While it’s not impossible to enter into the world of blockchain marketing and succeed, it’s a great deal harder than traditional industries. That’s why most new businesses are opting to work with blockchain PR agencies. Radically increasing how effective their campaigns are and helping them to build up a devoted community, agencies are a vital tool in the success of new launches.

Working with a blockchain PR agency is one of the best early investments a new company can opt for. Once the ball is rolling, and the community is built, they’ll have a much easier time navigating this complex world and coming out on the other side with faithful investors in their project.

Best of luck growing your blockchain business!