Blockchain And Influencer Marketing

Blockchain And Influencer Marketing

June 10, 2019 Editor's Desk
Blockchain Influencer Marketing

Till this time, influencer marketing was only impacted by the changes coming from social media platforms and new trends in digital marketing. Not that long ago, there is a new company came in — — the world’s first decentralized content creation protocol that connects marketers and influencers. is the first application of blockchain technology that truly aims to make influencer marketing on blockchain possible. How? By using the blockchain technology team at was able to bring smart contracts and blockchain content to this niche.

If this is all seems hard to understand for you, here is some information to help you understand the full potential of and how it is going to change influencer marketing.


Blockchain enables digital information to be distributed over a network without it being copied. It is like a ledger of data that is distributed across all the computers on the network, simultaneously updating in all of the places whenever any of the changes take place.

This means that all changes are transparent and that all records are public and easily verifiable. What’s more important, all these changes and updates take place in real-time and in very short time intervals.

What team being did is make influencer marketing on blockchain possible. Just by utilizing what this cutting-edge technology has to offer, has created new opportunities for content creators to monetize their creative content and audiences.

At the same time, it has empowered marketers to find and get in touch with influencers that are a perfect match for their needs and marketing goals.

Furthermore, powered by the Blockchain has made it simple for influencers and marketers to overcome some of the obstacles and friction that have been around in the influencer marketing niche ever since it came into being.


Payments processes in traditional influencer marketing are too complicated and take too long to complete. In some instances, the influencer or content creator has to wait for weeks, sometimes even months, before everything is settled and the money transfer is complete.

Because of the Blockchain technology, comes with a complete traditional payment process workaround. With smart contracts, payments take as much as several minutes now. Blockchain would really help influencers monetize their content and audience.

As a matter of fact, payments are automatically released and sent once the content has been approved. Cryptocurrency is there to make the payments possible across borders and with virtually no limits whatsoever.

The problem with high fees transfer is also resolved, as cryptocurrency payments are transferred at minimal, and sometimes no fees at all.


In addition, companies get the ability to choose which of the tools within the protocol ecosystem they want to use, as all of them can be used individually. The tools that we are talking about here are:

  • Payment — relies on smart contracts. It makes the payment process straightforward and ultra fast. Influencers on this blockchain-powered platform. This powers the search feature, which includes over 50 variables. This helps in, influencer marketing on the blockchain that can be planned and executed with surgical precision.
  • Content review — a powerful tool powered by Artificial Intelligence is designed to review the blockchain content and check it against the brand’s guidelines.
  • Reporting — uses social media platform APIs to deliver insightful reports to marketing and content creators after a campaign. These reports contain valuable insights like engagement metrics, audience demographics sentiment, earned media value, and more.
  • Insights — This feature uses machine learning at its core, it helps users draw powerful conclusions and actionable information by extracting deep analytics from data gathered by the APIs.


Hopefully, now you are able to understand the true transformative power that lies behind the blockchain technology and smart contracts. Micro-transactions, decentralized protocols, and instant payments are just a few of the benefits that will change influencer marketing for the better.

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