BNB Listing: Coinbase Marks First Support for Binance’s Native Token

• Coinbase adds BNB to roadmap, marking first support for rival Binance token.
• BNB surges 27% amid $1B burn, ETF filing, and rising corporate treasury demand.
• CZ says BNB’s growth is organic, driven by community and deflationary design.

Coinbase has announced its intention to list BNB, the native token of Binance’s blockchain ecosystem. The decision marks the first time the U.S.-based exchange has supported a rival platform’s flagship digital asset.

Coinbase Markets confirmed on Wednesday that BNB has been added to its roadmap for asset listings. The exchange stated that trading will commence once market-making support and necessary technical integration are complete. This step aligns with Coinbase’s recently introduced “Blue Carpet” framework, which emphasizes transparent, merit-based listings for compliant digital assets.

The decision comes following industry discussions about token listing fairness. Earlier this week, Binance refuted claims made by Limitless Labs CEO CJ Hetherington, whose firm is backed by Coinbase Ventures, that it had requested token allocations for listings. In response, Jesse Pollak, head of Coinbase’s Base network, said exchange listings “should cost 0%,” prompting calls for Coinbase to lead by example.

BNB’s Market Strength and Deflationary Design

BNB has maintained strong market performance in 2025. According to CoinGecko data, the token has risen by 27% in the past month, outperforming leading assets such as Bitcoin (BTC), Ethereum (ETH), and Ripple’s XRP. Despite an 11% correction in recent days, BNB remains near $1,166, hovering close to its all-time high levels.

Part of this strength, as reported in our previous report, stems from Binance’s $1 billion token burn conducted in July through the BNB Foundation. The deflationary mechanism reduced circulating supply, driving renewed interest in the token. The move coincided with VanEck’s BNB ETF filing, which, if approved, could provide additional exposure for institutional investors.

Corporate treasury activity has also contributed to the broader crypto market rally this year. Several firms have included digital assets like BNB in their balance sheets, adding to liquidity and institutional demand across the sector.

CZ Highlights BNB’s Organic Market Growth

Binance founder Changpeng “CZ” Zhao commented on BNB’s resilience following recent market volatility. In a post on X, Zhao clarified that the token’s market activity is entirely organic and not driven by external support. “Many projects have a market maker. BNB doesn’t,” he said, emphasizing that neither he nor his affiliated entities had traded the token in recent weeks.

According to Zhao, the token’s value is supported by its builders, community, and deflationary supply model. He noted that these factors enable BNB to remain stable even during broader market downturns.