Fast Food Giants Including McDonald, Pizza Hut join the NFT Wagon
NFTs are slowly going mainstream with the widespread adoption in not just the art industry but also the global fast-food industry. Several fast-food giants have openly embraced NFTs and are creating their own digital assets to be sold or distributed in various marketing campaigns.
This mass adoption of NFTs from one of the biggest commercial industries has opened up the doors for NFTs to become popular among communities that were earlier unaware of the digital assets.
As more and more fast-food giants join the NFT wagon, others are also forced to accommodate this change and introduce their own digital assets as NFTs. To that extent, thousands of NFTs were recently released from well-known giants such as Burger King, McDonald, Pizza Hut, and Taco Bell.
While these are the first to join the blockchain revolution, other popular brands such as Dominoes are sure to follow suit. Here are a few of the NFT assets released by fast-food giants.
Burger King is one of the largest global burger joints, with its headquarters in Miami-Dade County, Florida. The burger joint recently entered the NFT sphere by creating a digital token, “Keep It Real Meals” last month. The digital token is paired with several NFT collectibles in a marketing campaign which will be offered along its new line of Celebrity Meal Packages.
Burger King’s customers can get their hands on these NFT collectibles by purchasing “Keep It Real Meals” that features several popular artists such as Chase Hudson, Larissa Machado, and Cornell Haynes Jr. To win the collectible, the customer must scan a QR code on the meal and have a chance to earn one of three collectible game pieces. On collecting all three, the customer will win a digital collectible that comes with a year’s supply of burgers and a one-on-one call with the celebrity.
Taco Bell has launched an NFT collection called “Taco Art” on Rarible, earlier this year. The collection combines artistic illustrations of the most selling menu items and was sold for up to 10 ETH. Moreover, all the proceedings from the NFT auction were donated to charity.
Pizza Hut is one of the most popular pizza fast-food chains in the world. Recently, Pizza Hut Canada launched its NFT as a “1 Byte Favourites” project. The NFT contained digital images of the restaurant’s pizza slices, and the NFT holder was given access to Pizza Hut NFTs on Rarible.
McDonald China is probably the only fast-food chain yet to launch an NFT collection of 188 NFTs in October. These NFTs were distributed in a giveaway on the franchise’s 31st anniversary in China. The NFT token of McDonald is called the “Big Mac Rubik’s Cube” and was designed as a replica of McDonald’s Shanghai headquarters.
In conclusion, fast-food giants such as McDonald’s and Burger King joining the NFT wagon is excellent news for the crypto ecosystem as it would raise mass adoption a notch higher. More and more people are being introduced to the NFT world with a relatable approach.