Franklin Templeton Launches XRPZ ETF as XRP Fund Market Expands

• Multiple firms are accelerating XRP ETF launches as demand shifts to single-asset products.
• Franklin Templeton expands its crypto lineup with XRPZ amid rising issuer competition.
• XRP’s market size and payment utility are driving concentrated ETF development.

Franklin Templeton has broadened its digital asset lineup with the introduction of the Franklin XRP ETF, marking another addition to the expanding roster of crypto-linked exchange-traded products in the United States.

The fund, which began trading Monday on NYSE Arca under the ticker XRPZ, is designed to track the price performance of XRP, a cryptocurrency tied to international payments technology developed by Ripple Labs. The launch positions Franklin Templeton among the asset managers rapidly offering investors regulated exposure to specific digital assets, as market demand continues to shift toward token-specific investment vehicles.

New Entrant Amid a Cluster of XRP ETF Launches

The debut of XRPZ arrives shortly after several firms entered the same segment. Grayscale, Canary Capital, and REX Shares have all introduced their own XRP-focused ETFs, creating a cluster of similar products in a short time frame.

Their launches reflect a gradual widening of category offerings beyond Bitcoin- and Ethereum-linked products, which dominated the early wave of U.S. crypto ETFs. XRP currently ranks as the fourth-largest digital asset by market capitalization, and its design supports fast and low-cost cross-border transactions. These traits have made it a recurring target for investment-product issuers developing single-asset funds.

Franklin Templeton’s Digital Asset Strategy

With more than $1.5 trillion in assets under management, Franklin Templeton has already rolled out ETFs tied to Bitcoin and Ethereum. The firm described its latest addition as part of a broader approach to building regulated exposure to blockchain-linked assets.

In a statement, Roger Bayston, the firm’s head of digital assets, said blockchain networks are being driven by new forms of economic incentives, noting that tokens such as XRP operate as mechanisms to coordinate activity and participation across decentralized systems. The company also stated that its suite of digital-asset products is intended to offer transparent and institutionally aligned structures for investors assessing emerging technology sectors.

Expanding Competition in Single-Asset Digital Funds

The arrival of several XRP ETFs in quick succession signals a deepening market for crypto-specific investment products. Although each fund tracks the same underlying asset, issuers appear to be positioning themselves for early adoption among investors looking for regulated access to XRP without holding the token directly.

The sequence of launches also suggests increased interest from firms seeking to diversify offerings beyond Bitcoin and Ethereum as additional regulatory pathways open for digital-asset ETFs in the United States.