Is Using Fractional NFTs In Food Brands a Viable Idea?

Lately, news surrounding certain food brands and restaurant chains like Papa John’s and Pizza Hut have circulated across the cryptocurrency space, and not for reasons you may think!

These two large restaurant chains that offered pizza experiences cheaply for decades have taken the plunge into the world of NFTs and have since taken steps towards fully-establishing their brand’s presence in this billion-dollar industry for good. But in the face of an ever-evolving cryptocurrency world, is sticking with an old concept the right way to go, especially for brands as massive as them? 

Let’s extrapolate upon that question and see what the world of NFTs could really offer these big food brands in the long run, and how they can make their successes certain in the world of NFTs through Fractional NFTs!

Food Brands and NFTs

Companies and established icons have dipped their fingers into the ever-evolving and profitable world of NFTs in the past. From regular brands such as Nike and Adidas releasing their virtual shoe NFT collection with real-life perks and benefits, to high-fashion luxury brands such as Prada and Gucci. Integrating NFTs in fashion and clothing lines like these comes easy as in a way or another, clothes have a collectible factor in them.

Food brands however, have only taken the plunge in the NFT world lately, due to the fact that they focus on consumables which is not particularly known for their collectibility, but workarounds were held to still give every user the chance to cop nice NFTs of their favorite food brands’ on the fly.

But there’s caveats to this as we have all been made aware. For one, food brands aren’t necessarily seen as “premium” or “collectible-worthy” by many people, due to the fact that most of them, such as Pizza Hut and Papa John’s, offer their food at stupendously cheap rates. This paints the impression on an enthusiast that it’s not worthy of being added into their collection since it’s cheap anyway, and there’s nothing in it for them but the novelty value it emanates. Add to this the fact that NFTs are a really expensive venture to hop in currently, and you get food brands flopping and fumbling with their attempts at making it into the NFT industry.

Across the horizon however, there’s an NFT solution that Restaurant Icons and Food Brands could consider—Fractional NFTs.

How Fractional NFTs Could Uplift Food Brands In The NFT Industry

Fractional NFTs are like your conventional Non-Fungible Tokens, taken a step further by the fact that they are essentially regular NFTs divided into smaller parts with equal valuation and traits as their parent NFT.

With this in mind, the possibilities for uplifting brand names for products that aren’t after collectibility, like restaurants and food items are even higher! Apart from the fact that they can easily represent products and items that these businesses put out on the shelves, there’s more perks to take advantage of and enjoy!

• Low Price Entry
  
  Unlike their full-fledged counterparts. Fractional NFTs are cheaper and much easier to sell, trade, and manage thanks to their divided nature! Thanks to this perk, Food Brands could sell their NFT collectibles at a very cheap price point without sacrificing liquidity and profit as they can easily make bulks of these to counterbalance the low price entry, and to better accommodate a larger audience!
  
  This is one of the biggest selling points of Fractional NFTs and one that sits well with establishing brand presence for restaurants and food provider enterprises in the outside world. Aligning their NFT’s price with how much their regular food items are priced at is a great move when creating buzz and interest among investors!
  
• Feature-Packed
  
  NFTs are no longer just speculative assets that you look for if you want a quick buck. Nowadays NFTs are sought more for the benefits that one entails rather than the money that it can bring the user!
  
  In this regard, Fractional NFTs could be implemented by food brands and restaurants in establishing brand presence as not only are they cheap, but most importantly versatile as you can impose perks and benefits to holders and owners, just as what you could do with regular NFTs!
  
• Scalable Technology

Fractional NFTs are a new-form of NFT technology that’s made to not only be scalable, which means it can stand the tests of time and come out winning, but it also received massive improvements from previous NFT paradigms in a sense that it is interoperable and is able to work on other chains/networks beyond the Ethereum blockchain!

This gives food brands and food providers who want to make it into the NFT world a wider range of coverage and a larger option pool to choose from. Ultimately giving them a massive advantage over brands that embedded themselves in regular NFTs thanks to the interoperability perk that it has!

It also helps that the Fractional NFT technology is ridden with indispensable support from F-NFT Marketplaces and F-NFT providers like Ommniverse.ai that gives them all the tools and capabilities they could ever want and need to provide the best Fractional NFT experience to their supporters and investors!

Wrap Up

The idea of using fractional NFTs in food brands is undoubtedly intriguing and has the potential to reshape the industry. By offering customers a chance to own a piece of their favorite brand’s digital assets, food companies can forge stronger connections and create unique experiences for their community.

As technology evolves and consumer behaviors change, fractional NFTs might just become a new ingredient in the recipe for success for forward-thinking food brands. So, stay tuned and keep an eye out for the exciting flavors that fractional NFTs, powered by Ommniverse.ai, could bring to the table!