iTrace Introduces Android Support For Blockchain Product Validation

iTrace Introduces Android Support For Blockchain Product Validation

Blockchain News
January 8, 2020 Editor's Desk
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Today, California-based iTRACE Technologies has started an Android app for verifying products engraved with its blockchain linked 2DMI mark. An iPhone app for iTRACE already endures, and with an Android launch, more consumers can validate, trace, and track a product. Android holds seventy-four of the global market share, and several devices are more affordable than
iTrace

Today, California-based iTRACE Technologies has started an Android app for verifying products engraved with its blockchain linked 2DMI mark.

An iPhone app for iTRACE already endures, and with an Android launch, more consumers can validate, trace, and track a product. Android holds seventy-four of the global market share, and several devices are more affordable than an iPhone.

iTRACE calls itself a supply chain security, product security company, and brand protection, and its app can be imprinted and customized by businesses for unique apps.

The 2DMI mark is a supply chain security system that utilizes a laser to produce 2D micro marks on any solid surface, including stainless steel, glass, diamond, and even fabrics. iTRACE wishes to battle grey markets and counterfeiting of products by implementing secure and trusted access to provenance data.

“The addition of the Android OS version of our app has significantly broadened the number of people that can participate in authentication with their own devices,” stated iTRACE Founder and CEO Mark Manning.

“Giving customs officers, investigators, and even end consumers the ability to guarantee the authenticity of the products in their hands gives the brands a potent tool to engage with their consumers in real-time.”

The mobile app also emphasizes two-factor authentication (2FA) that can be used to ensure existing security systems such as human-readable devices. iTRACE pretends to provide better security and damage resistance than barcodes, QR codes, and 2D codes, making them perfect for more rigid environments.

Last month, Honeywell said it was operating with iTRACE to defend its aerospace parts supply chain by recording identification on a blockchain.

Other technologies connected to blockchain for traceability involve molecular DNA utilized by blockchain provenance company ‘Everledger’ for tagging luxury goods. And ScanTrust has a barcoding system which it claims is copy proof.

Anti-counterfeiting is an excellent application for blockchain technology. ConsenSys, Microsoft, and French luxury goods conglomerate LVMH have a blockchain network to track the history and authenticity of luxury goods. Meantime, Seagate is working with IBM for a blockchain solution to validate the provenance of its hard disks and prevent fraudulent clones.

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