Key Takeaways from Alexandra, Metaverse Pro and Immersionn Founder
In 2018, Alexandra Hussenot founded Immersion, a company that provides Web3D metaverses to a broad user base. Immersion can transform 2D online content into 3D virtual worlds. She was born in Paris but has spent the previous 25 years living around Europe. As the daughter of two entrepreneurs with a passion for technology, she grew up spending a lot of time with computers. Master of Economics studies was performed as a “digital nomad.”
This required transporting piles of books and sending essays to her French university. However, it was the internet’s early days, and she could already do a substantial amount of DIY research online. In addition to completing her education in 1999, she began working at Ericsson in Sweden. Her next gadget was a Sony Ericsson, which eventually became a Sony Mobile. In 2012, she felt that the mobile industry had become commoditized, and she began searching for new challenges. Before 2017, she was employed in the insurance industry. And she would eventually head the consumer electronics and cyber protection business segment of Allianz Partners. In 2018, she returned to her IT roots and established Immersion, a WebVR content discovery application. After two pivots, they are now building metaverses for the telecom industry.
The World Wide Web has three dimensions: interaction with other users and real-time content. Consequently, the metaverse is a network of 3D experiences where users may find information, explore and buy items and services, and engage in social interaction. This category includes TVs, laptops, tablets, cell phones, and virtual reality headsets. As she cannot see a future Internet that is less accessible than the current one, it will need to be available on many monitors. But the ultimate dream is to travel through space and time and find other universes.
Also, read Top Ten AR And VR Skills In 2023 For A Metaverse Job.
She knew instantly after seeing virtual reality for the first time in 2014. She first assumed that 5G would enable the future internet to fulfill its full potential. However, Alexandra thinks it will be some time before 6G is generally available; the journey has started, and a development community is determined to make it happen. Alexandra feels just a few settings are necessary. However, each will need a whole developer ecosystem to get started.
A prepared infrastructure consisting of computers, connections, and VR headsets that are smaller and more comfortable, as well as an extensive and spectacular content offering (including utility applications, immersive social websites, entertainment, and user-generated content) and interoperability. Immersive technologies are the next step in human-machine interaction, in my opinion, as someone who has spent her whole career in telecommunications. Due to her passion for their industry, Alexendra feels obligated to contribute to expanding human digital capabilities. She had spent most of her career in corporate America, and the time had come for me to try her hand at entrepreneurship.
In 2018, Alexendra founded their London-based business. As this is her first venture, Alexendra expected to seek advice from seasoned professionals. She asked the first CEO of Sony Ericsson, the 2001 joint venture, whether he knew someone who could help. He referred her to Jonathan Pearl, a former Sony board member. Jonathan has served as Immersionn’s executive director since the company’s founding. Since childhood, Laetitia Beauvois has been a dear friend of hers.
She had the good fortune to meet so many remarkable people. Some she already knew, while others Alexendra met throughout Her journey. Radina Vasileva is one of their Unity developers, for instance. And they met at her master’s thesis presentation at the University of the Arts London. She was immediately convinced that she should join us. Their team consists of an equal number of men and women, yet some customers refer to us as “the metaverse ladies.”
Alexandra Hussenot is spearheading the Immersionn pitch from @SETsquaredSRY with the first VR exploration portal not limited by device. “Our mission is to allow people to find VR content they wouldn’t normally find”. #AGIS18 pic.twitter.com/9cKlmdObRM
— SETsquared (@setsquared) December 5, 2018
Since 2020, Immersion has generated revenue and seen sustained expansion. In addition, since their founding, they have experienced two pivots and are now building white-label metaverses. Their clients want to create their metaverses because they have a sizable user base, strong brand awareness, and the financial means to enter this business. They help engage their audience by offering them exciting experiences and services that make them loyal and attentive to consumers. Cross-selling separates them from the competition and generates additional revenue sources.
Through entertainment, connections, and digital “things,” the metaverse provides a new method for linking corporations with younger audiences and families. As a B2B2C organization, they exist at the application layer. Their customers are telecom operators that want to provide a unique user experience, increase customer loyalty, and reduce churn. However, they must connect with other essential layers, including hardware, infrastructure, connectivity, content, and producers. When designing a metaverse for clients, they choose applications from many industries.
This includes amusement, education, health, and even safety. Their metaverse offers end-users a seamless experience by combining varied elements. A digital internet that is immersive and interconnected, enabling me to interact with others and discover new digital applications. It may allow me to go to other dimensions. However, this may surpass the 10-year mark. Currently, 5G is available at 1 MBps. Imagine the possibilities with 6G and 1 tbsp. She finds it difficult to visualize, yet she cannot stop fantasizing about the possibilities.
She wants them to continue fostering a connected, accessible, and physical Internet! They shall take the offered position. She always seeks the ideal site, and they will keep their flexibility. Because the ecosystem is still developing, it isn’t easy to forecast its role in ten years. But Alexandra hopes it will be a community where their efforts count.