Man City Partners With Blockchain Gaming Start-up Superbloke
Manchester City football club, from the English Premiere League, has announced its collaboration with Superbloke, a South Korean blockchain football gaming start-up.
Fans will now be able to support players through blockchain
Under the collaboration protocol announced by Man City on August 26th, Superbloke will now incorporate the players of the club into FC Superstars, its blockchain-based soccer game, to support the players through online gaming.
According to the announcement by the club, Superbloke, after the partnership, has become Man City’s official blockchain-focused Gacha partner in South East Asia, Japan and Korea.
FC Superstars is a decentralized application (dAPP), having digital collectibles, where users can build and grow football star tokens and collect them as digital assets. According to the press release, through this, the Man City fans can grow and train a digital team in the application by using Manchester City digital player cards and using real-life match statistic and train them in the game.
Partnership was first unveiled in June
Superbloke first unveiled this collaboration in early June, and had also launched an open beta service of the dAPP in April. The start-up had then stated that it will also host many collaborations and events with Man City through this integrated initiative.
The senior vice president of partnerships for City Football Group, Damien Willoughby, said that Manchester City’s positive relationship with gaming for opening unique football experiences for fans will potentially help them engage with the club through these digital platforms.
“We look forward to welcoming Superbloke to the Manchester City family and growing our knowledge of this developing industry,” Willoughby added.
Earlier this month, Leicester City FC, yet another English Premier League club, announced that it will be renewing its partnership with the crypto and multi-asset investment firm eToro.
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