Strategy Secures $715 Million in Euro-Denominated Share Sale to Boost Bitcoin Reserves

• Strategy secures €620M via euro-based STRE to expand Bitcoin reserves.
• STRE offers 10% dividend and trades on Luxembourg’s Euro MTF exchange.
• Firm shifts from common stock to preferred shares amid share price decline.

Strategy Inc. has raised €620 million ($715 million) through its newly introduced Series A Perpetual Stream Preferred Stock (STRE), marking the company’s first euro-denominated capital raise aimed at expanding its Bitcoin portfolio. The offering, finalized earlier this week, attracted stronger-than-anticipated demand from institutional investors across Europe, according to company disclosures.

Unlike the firm’s earlier preferred stock series previously made available to retail investors in the U.S. via brokerage platforms such as Robinhood, the STRE issue will trade exclusively on Luxembourg’s Euro MTF exchange. This platform caters to international issuers and institutional buyers seeking exposure to high-yield instruments.

Proceeds Target Bitcoin Accumulation and Corporate Liquidity

Strategy said proceeds from the sale will be used for operational liquidity and additional Bitcoin purchases. The company, headquartered in Tysons Corner, Virginia, currently holds 641,205 Bitcoin, valued at approximately $64.6 billion based on recent market prices.

The STRE shares carry a fixed 10% annual dividend, mirroring the structure of Strategy’s STRF issue launched in March. Dividends are scheduled to be paid quarterly, commencing December 31, 2025. Holders of STRE enjoy seniority over common shareholders in claims to company assets, though they remain subordinate to existing STRF investors and bondholders.

Shift Toward Preferred Shares Amid Stock Price Pressure

Strategy has historically financed its Bitcoin accumulation through the issuance of common stock. However, as the company’s share price declined relative to its Bitcoin holdings, this method became less effective. The firm has increasingly relied on preferred equity instruments in recent months to maintain its acquisition strategy without diluting common shareholders.

At Friday’s close, Strategy shares fell 3% to $230, extending a week-long slide of about 14% as Bitcoin traded near $100,000. Despite the stock’s pullback, the company continues to emphasize long-term Bitcoin accumulation as a key component of its capital allocation framework.

“Stream is the first digital credit instrument we created for the European market,” said co-founder and executive chairman Michael Saylor during a presentation earlier in the week. The euro-denominated STRE offering signals Strategy’s intent to diversify its investor base and strengthen its presence in international capital markets as it continues to scale its Bitcoin reserves.