Metaverse brands are one of the most important business concerns of our day. The Metaverse is a future marketplace in the making. Companies that have already begun to utilize their brands in the Metaverse are poised for rapid growth. Looking at the examples below, you can see how companies leverage new technologies to create creative inventions.

What exactly is the Metaverse?

The Metaverse is the fusion or collaboration of an online virtual environment with physical reality. You must first comprehend the Metaverse before you can comprehend metaverse brands. The Metaverse, on the other hand, can take the shape of an overlay, allowing online elements to infiltrate the real world. The most advanced version of this union, augmented reality, is frequently deployed through intelligent glasses or smartphone apps. In truth, computers and game consoles can be used to access the Metaverse.

Explained: What is Metaverse? Here’s all you need to know

Regardless of its shape, the Metaverse is always an infinite virtual space. This enormous open world is full of new sights, noises, and even marketplaces, as you’ll soon discover. In the Metaverse, money can be made and spent. And the possibilities are continually growing.

What Role Does the Metaverse Play in Branding?

What motivates traditional firms to become metaverse brands? The Metaverse can be used to create a virtual reality. Items from offline stores can be replicated for users all over the world. This eliminates any potential geographical sales hurdles.

Customers can try out digital items in a fully immersive 3D environment. The Metaverse’s commercial potential is evident. Because of the social nature of the Metaverse, friends can come along to share their impressions of a new look. Combining online and offline markets might benefit some firms. Other businesses can benefit from the establishment of a whole new type of store. These can only be purchased digitally. All of this may be brought together in the Metaverse via digital wallets that make purchasing and selling goods straightforward.

Top 12 Metaverse Brands Product Selling 

Although the Metaverse and digital things are relatively new concepts, a number of consumer businesses have already entered virtual worlds to advertise their products as functional and diverse digital objects. Consider the following list of twelve well-known consumer metaverse brands.

Nike

Nike is a fitness brand that stresses fun and competition and is one of the most well-known consumer Metaverse brands. One of Nike’s most important metaverse projects is hosted on the Roblox platform.

Custom #Nike sneakers by Lion Hearts.

🦁❤#NFTCommunity #NFTs #sneakers #Metaverse #art #nftcollectors pic.twitter.com/zxo8VUBvgx

— Lion Hearts NFT (@LionHeartsNft) May 17, 2022

Nikeland was created to help individuals integrate sports and recreation into their everyday life. There are parks, courts, obstacle courses, and jogging tracks to choose from. In order to demonstrate what Nike is all about, everything has been thoughtfully constructed as a metaverse brand. Gamers may also buy digitalized Nike things like apparel and shoes to further interact with the company. Nike has created a lot of ways for people to interact with its ethos in the Metaverse.

Zara

Zara is a Spanish clothing company that has partnered with Ader Error, a South Korean fashion collective, and Zepeto, a South Korean app, to join the digital fashion market. The initiative intends to identify the new generation based on their individuality by making virtual clothes and make-up available to the app’s adjustable avatars. This simply means that the company takes an innovative and high-tech approach to fashion.

One of Web 3.0’s important elements is Zara’s stance on consumer Metaverse brands. When customers shop with Zara, they may smoothly switch between the physical and digital worlds. For example, their clothing line comprises physical and digital things in various black, yellow, bright orange, and navy blue palettes. Zara even permits famous models’ alter egos to dwell in the Metaverse, such as Mica Argaaraz.

Also, read – Future Digital Frontier Milestones: Metaverse Trends

Gucci

Gucci is one of the world’s most well-known fashion labels. On the other hand, Roblox is one of the most popular metaverse platforms and games. It’s no wonder that their partnership resulted in something extraordinary. When Gucci utilized Roblox to create a virtual garden display, that’s when it happened. 

The exhibit demonstrates how the Metaverse can be utilized to simulate a shopping experience. Gucci’s digital things were only available for a limited time, so users were conscious of scarcity. They were investing in something one-of-a-kind and of comparable value. Some of these items were subsequently resold for substantially more than their real-world counterpart.

Stella Artois

Stella Artois is owned by AB InBev, the world’s largest beer corporation. The firm is also a well-known sponsor of some of the most prominent race tracks in the world. On the other hand, Stella Artois has opted to add something new to their racing alliance. They acquired one of the first sports sponsorships in the Metaverse by collaborating with Virtually Human Studio, the creators of the truly unique digital racing platform Zed Run.

During the Zed Run metaverse events, spectators don’t just watch 3D horses race. Horses for race purposes can be actively bred and purchased. Stella Artois has joined in the game as well, with their own breeds, horse skins, and even a branded 3D racetrack in the works. 

Adidas

Adidas is best recognized for its athletic wear. They have established themselves as one of the most important metaverse brands thanks to non-fungible tokens (NFT). The majority of people associate an NFT with internet images. However, it’s worth noting that metaverse models also include digital artwork. As a result, metaverse objects can also be NFTs. Adidas uses this method to market wearables both in the real world and online.

The “Into the Metaverse” NFT campaign was created by Adidas Originals in partnership with three of the most well-known NFT brands: Bored Ape Yacht Club, PUNKS Comic, and gmoney. The collaboration began in December 2021, when a limited number of 30,000 NFTs were sold. The special wearable digital objects can be used on numerous blockchain-based gaming platforms.

The metaverse has never looked better. 🤩 The first Ozworld avatars are exploring the web through @readyplayerme and you can join them at https://t.co/DvWgn4Ijdu #EnterOzworld pic.twitter.com/A1tArl1SOI

— adidas Originals (@adidasoriginals) May 11, 2022

Atari

Atari was one of the first companies to bring video games into people’s homes. Thanks to a collaboration with The Fabricant and Enjin, Atari is assisting in the construction of a comprehensive line of digital haute couture clothing. All of these items blend fantastic style with interactive elements. The fact that they are one-of-a-kind works of digital art with no physical counterpart contributes to their attractiveness.

The Fabricant’s relationship with Atari is based on Enjin technology. As a result, all Enjin platforms are compatible with these goods. This means that Atari’s stuff can be stored in Enjin Wallet’s digital bag.

Burberry

The fashion of Burberry was brought into the relationship. Burberry is a high-end fashion house known for its high-end products. However, after collaborating with Honor of Kings’ game designers, the business has now entered a completely new realm of fashion. The most conspicuous component is a whole outfit consisting of a trench coat, boots, crop top, and shorts.

Anime Metaverse is founded by a team that has won awards including Forbes 30u30 and by the ex-President of Burberry Japan. 🌸

🎁 5x Anime Metaverse Pinklist (WL) Spot

1️⃣ Follow @AnimeMetaverse_ and @ALPACADABRAZ
2️⃣ ❤️, RT, Tag 3 friends

⏰ 24 HOURS pic.twitter.com/KTkS6NiSkY

— ALPACADABRAZ (@ALPACADABRAZ) February 17, 2022

There’s also a vest with crystal embroidery, bib-front pants, a blue trench coat, and wader boots. The whole ensembles, as well as individual selections, are available online and offline. People are drawn to metaverse brands because of this type of convergence.

Forever 21

Forever 21 first opened its doors in 1984, and the company is now branching out into the Metaverse. It is now one of the Roblox consumer brands that sell metaverse products. Forever 21 has, however, put its own spin on the premise. Instead of running a single store, they let customers create their own. Users can create their own Forever 21 store, place it anywhere they choose, and even hire non-player character employees.

Forever 21 also maintains a high level of parity across its virtual and physical offerings. When the brand launches a new line in the real world, it will also be available in their Roblox storefronts. Forever 21 also has themed districts where you may easily share avatar photographs.

Vans

Vans is widely considered to be one of the most influential and pioneering action sports brands. They’re also one of the most well-known Metaverse brands today. With the debut of “Vans World,” an interactive experience built on the Roblox platform, Vans took the plunge.

Vans World allows customers to try on the brand’s products in a virtual atmosphere that is similar to what they would see in person. It allows users to do more than just peek at how various items would appear on them. Van’s footwear is popular among skateboarders, for example. Vans World also has a skate shop and spaces where you can practice kickflips, ollies, and other tricks. Users can also get a sense of Vans’ active lifestyle.

Whatever is going on @angryapearmy deserves some similar love. Kind of insane to me the space is sleeping on us. Partnership with Netvrk metaverse. Partnership with Vans off the Wall. Trailer of gameplay. Movie in the works. Comic in the works. Fully doxed established team 🦧🤷 pic.twitter.com/yCqw7u0TjP

— Bobatoo.eth | Citizen #342 (@AlecPaints) March 25, 2022

Ralph Lauren

In the United States, Ralph Lauren is a fashion icon. As a result, their decision to enter the digital domain sparked a lot of interest among metaverse brands. Ralph Lauren’s metaverse offerings, which include themed events, are wholly built on the Roblox platform. For example, customers can partake in winter-themed activities as part of the Ralph Lauren Winter Escape experience. This includes toasting marshmallows, drinking coffee, and ice skating in a winter paradise. In the meanwhile, users can browse the Ralph Lauren Digital Collection for a sample of nostalgic clothing inspired by 1990s trends. Avatars can wear Ralph Lauren apparel from the archives.

Tommy Hilfiger

Tommy Hilfiger has created a “Tommy x Roblox Creators” line in collaboration with Roblox. The collection features 30 digital fashion items inspired by classic brand styles that may be used within the Roblox platform. Tommy Hilfiger has been a strong advocate for the collaboration. He talked about how this partnership allows people to put their own unique twist on the official brand’s design. This collaborative experience may pique the curiosity of the established fashion brand’s younger generation. User-generated material is widespread among metaverse brands, but Tommy Hilfiger distinguishes out by recognizing the importance of its customers.

Balenciaga

Balenciaga is one of the most well-known French luxury houses. Their work typically has an otherworldly look. As a result, it’s no surprise that they’re cooperating with Fortnite as one of the metaverse brands. Some Fortnite characters will be dressed in Balenciaga’s classic designs as part of the cooperation. These “fit sets” comprise a Balenciaga x Fortnite hoodie and cat-eye sunglasses and boots.

“are you wearing the…”

“the Fortnite x Balenciaga hoodie? yeah, I am” pic.twitter.com/bebAi1etdI

— fuchsia nostalgia (@emlee_rosay) September 20, 2021

Users can also purchase things from a virtual Balenciaga store based on Fortnite. When it comes to mixing and matching their costumes, they have a lot of freedom. In addition, the company has designed a “dynamic lookbook” that cycles from user-generated content and standard billboard images.