Top 10 High-End Fashion Brands Entering The New Era With Metaverse
Simply put, fashion is acknowledged as a means of status and self-expression. The fashion market is also anticipated to be worth billions of dollars, demonstrating just how big the business is. The fashion metaverse sector is also growing in prominence. A number of companies are releasing collections exclusively for the Metaverse and making millions from fashion NFTs.
The top fashion companies using the Metaverse most effectively in 2023 are listed below.
The Italian luxury brand has reached new heights in fashion thanks to a number of initiatives that this fashion label has launched. Its Aria collection served as the inspiration for its first NFT-related endeavor. Recently, Gucci and the game and metaverse platform Roblox cooperated to create the Gucci Garden.
Gucci, the luxury brand created a virtual experience Gucci Garden in the metaverse. A bee-embroidered virtual Gucci Dionysus NFT sold for $4,115 while physical versions of the same bag sell for $3,400.
Either the world has gone crazy or I am becoming a dinosaur! pic.twitter.com/4WbSAO9qV7
— Harsh Goenka (@hvgoenka) June 1, 2022
2. Louis Vuitton
This fashion company gained notoriety when, last year, in honor of the 200th anniversary of its founder Louis Vuitton, it created a smartphone game in collaboration with the digital artist Beeple. Users of the smartphone game known as “Louis the Game,” are offered a glimpse into the illustrious brand.
Nike is another fashion company that is involved in the metaverse space. It has introduced a variety of digital-only initiatives that make use of blockchain and web3 technology. It debuted its presence on Roblox with the opening of Nikeland. The corporate headquarters of the corporation are mirrored in this metaverse location.
Today Nike launches .Swoosh, a metaverse platform for virtual Nike product. In the future, you’ll be able to co-create virtual items with Nike, and even earn royalties from the sale of those products: https://t.co/kXHhHn4ZF4 pic.twitter.com/3iTsSJneX4
— brendandunne (@brendandunne) November 14, 2022
Adidas attracted attention worldwide when it unveiled its 30,000-piece NFT collection, which was produced in association with the Bored Ape Yacht Club, the makers of the PUNKS comics from the Pixel Vault, and cryptocurrency investor Gmoney. Consumers can purchase both the NFTs and the actual clothes that go with them.
Another well-known fashion label is Prada. Prada recently teamed up with Adidas Originals to produce a limited-edition NFT collection that users worldwide contributed to. The project is called “Adidas for Prada Re-Source,” and it involved some unrelated people from the fashion, design, and cryptocurrency industries who were charged with producing unique NFT tiles. Following minting, digital artist Zach Lieberman assembled the tiles into a single NFT universe.
Impressive is Balenciaga’s roadmap from Paris Fashion Week to the Metaverse. This high-end brand was the first to introduce an NFT capsule collection in the videogame Fortnite, a hugely popular virtual environment where users can create their own games, in 2021. It’s important to know that customers can go to the Fornite x Balenciaga store and purchase virtual Balenciaga goods there.
7. Forever 21
This company not only made a strong entry into the fashion industry but also carved out a place for itself in the metaverse market. The company offered a variety of 21 fashion NFTs that were inspired by items sold in physical stores, along with dynamic storefronts featuring Forever 21 avatars. Additionally, the “Forever 21 Shop City” on Roblox has been opened, allowing users, fashion icons, and creatives to create, own, and run their own stores.
Who doesn’t know Zara? Well, the popularity has expanded to include the Metaverse as well as the fashion industry. In 2018, Zara began experimenting with augmented reality, publishing an app and installing AR displays in 120 of their locations worldwide. In order to debut its most recent collection in a virtual environment, this fashion juggernaut recently partnered with Zepeto, a South Korean metaverse with around 300 million users, and the fashion group Ader Error.
9. Ralph Lauren
When the clothing company introduced the “Ralph Lauren Winter Escape” experience inside the Roblox reality, it took its first move into the metaverse market. Here, customers had a chance to purchase some of the brand’s NFTs, including puffer jackets, checkered beanies, and a line of ski wear.
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This British quick fashion retailer has recently experimented with using new platforms. A Web 3.0 platform called boohooverse, aimed at empowering women in the digital sphere, was just established by the company. The initiative’s commitment to integrating the female fashion community into Web3 and other fashion initiatives in the Metaverse is noteworthy.