On September 18, 2025, XRP made history when the first U.S.-listed XRP exchange-traded fund (ETF) launched on the market. The excitement was huge, with the ETF recording a massive $37.7 million in trading volume on its very first day, making it the biggest ETF debut of 2025. For many traders and investors, this was seen as XRP’s chance to shine after years of legal battles and doubts.

But just as the celebration began, XRP’s price told a different story. Instead of rallying, the token slipped by over 3% within 24 hours. It briefly reached a high of $3.014 before dropping to a low of $2.910, eventually settling around $2.80. The contrast between the ETF’s strong launch and XRP’s market dip left many wondering, what went wrong?

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Why Did XRP Fall After the ETF Launch?

The drop wasn’t simply because of XRP itself. Several factors in the broader crypto market played a role:

  • Bitcoin’s downturn: Bitcoin, the largest cryptocurrency, faced its own pullback at the same time, dragging down the entire crypto market. Bitcoin’s struggles created a ripple effect (no pun intended) that weighed heavily on altcoins like XRP.
  • Mass liquidations: Around $7.93 million worth of trading positions were liquidated during a sudden crash, with 90% of these being long trades. When traders using leverage get wiped out, it often speeds up price declines.
  • High resistance levels: XRP tried to climb back above $2.93–$2.94, but sellers continued to block progress at that range.

Even though the Federal Reserve’s rate cuts were expected to help risk assets like crypto, investors remained cautious. Exchange reserves also rose to 12-month highs, showing that more tokens were being sent to exchanges, which can sometimes signal that holders are preparing to sell.

Despite the immediate price dip, the ETF launch was a major milestone for XRP. For years, XRP has been under the shadow of legal disputes with the U.S. Securities and Exchange Commission (SEC). These disputes raised questions about whether XRP was a security and whether it would ever gain mainstream acceptance. The approval and launch of an ETF not only answered many of those doubts but also gave XRP more credibility in traditional financial markets. The record-breaking volume on day one showed that institutions and investors are paying attention. It proved that there is real demand for exposure to XRP beyond just retail traders.

The Community’s Mixed Reaction

The reaction among XRP supporters was a blend of excitement and frustration. Some celebrated the ETF as validation of XRP’s long-term potential, while others felt disappointed by the immediate price drop. On social platforms, traders compared the situation to “throwing a big party and waking up to a mess the next morning.” Many highlighted that Bitcoin’s weakness was the real problem, not XRP’s fundamentals. Others noted that while the short-term dip was painful, the huge trading volume showed that strong hands were entering the market. This blend of optimism and frustration reflects the resilience of the XRP community, which has endured years of legal battles, delistings, and skepticism.

The XRP ETF could also have a bigger impact on the broader crypto ecosystem. If successful, it may encourage regulators and financial institutions to approve ETFs for other cryptocurrencies such as Solana, Cardano, and Dogecoin. This could unlock new liquidity and investment opportunities across the sector. Ripple, the company connected to XRP, also stands to benefit. The ETF acts as a symbol of legitimacy after years of fighting regulatory uncertainty. It could open the door for billions in new inflows from investment funds that previously avoided XRP due to legal risks.

What’s Next for XRP?

The short-term focus will be on whether XRP can reclaim the $3 mark. If it breaks above that resistance, analysts suggest a move toward $3.20–$3.50 could happen relatively quickly. Technical indicators like the TD Sequential are flashing potential buy signals, which some traders believe point to an upcoming rally.

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Looking further ahead, speculation is building around the possibility of XRP climbing to $10 or even $15 if institutional money continues to flow in and adoption increases. However, risks remain. Bitcoin’s performance will still heavily influence XRP, and large supply reserves could limit upward movement if they are sold into the market.

Final Outlook

The launch of the XRP ETF was both a victory and a test. It showed that there is strong demand for XRP in regulated markets, but it also reminded traders that crypto prices often follow Bitcoin’s lead. For long-term believers, the ETF could mark the start of a new era where XRP gains legitimacy and broader adoption. For short-term traders, it was another lesson in how volatile and unpredictable the market can be.

Either way, XRP’s story is far from over. The ETF launch may be remembered not only for the price dip that followed but also as the moment XRP finally secured a seat at the table with the largest cryptocurrencies.

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About the Author: Diana Ambolis

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