Europe’s crypto landscape is a regulatory minefield in 2025. With the EU’s Markets in Crypto-Assets (MiCA) framework tightening rules, exchanges like OKX and Crypto.com scramble for licenses in Malta’s fast-track system. Zonda crypto exchange, born in Poland as BitBay, takes a different path, prioritizing strict compliance, transparency, and user trust. Backed by a decade of experience and a million users, Zonda aims to outshine giants like Binance, which face regulatory hurdles in Europe.

What Is Zonda Crypto ?

Zonda, originally launched as BitBay in 2014 by Sylwester Suszek in Katowice, Poland, is one of Europe’s largest regulated crypto exchanges. Now based in Estonia under BB Trade Estonia OÜ, it serves over 1.3 million users, offering trading in 70 cryptocurrencies and fiat currencies like euros and Polish zloty. Zonda’s mission is to simplify crypto with intuitive tools, a mobile app, and products like Zonda Pay for seamless payments. Its Estonian Financial Intelligence Unit (FIU) license, alongside Italian and Canadian approvals, underscores its commitment to regulatory rigor, setting it apart in Central and Eastern Europe.

What Changed When BitBay Became Zonda?

In November 2021, BitBay rebranded to Zonda, marking a shift from a Poland-focused exchange to a global player. The move to Estonia brought a stricter FIU license and the first audited financial statement for an Estonian crypto exchange The rebrand introduced a sleek UI/UX, expanded asset listings, and Zonda Pay, a payment gateway for crypto-to-fiat conversions. Community reactions praise Zonda’s compliance focus, noting its alignment with MiCA regulations. Performance metrics show steady growth, with 180,000 daily transactions and a 24-hour trading volume of $10 million in September 2024, reflecting trust-building efforts.

Europe’s Regulated Answer to Binance?

Zonda positions itself as a compliant alternative to Binance, which has faced EU regulatory scrutiny, including fines in 2024. Zonda’s CEO, Przemysław Kral, criticizes Malta’s fast-track MiCA licenses, stating that receiving a MiCA license should not be as easy as ordering fastfood. By choosing Estonia’s rigorous regulatory path, Zonda ensures credibility. Its FIU license enforces strict anti-money laundering (AML) and know-your-customer (KYC) rules, protecting users. Zonda Pay, launched to facilitate crypto payments for businesses, integrates with e-commerce platforms, offering instant fiat conversions in euros or zloty, locked for 15 minutes to shield against volatility. Unlike Binance’s restricted fiat on-ramps in Europe, Zonda supports bank cards and transfers, making crypto accessible.

Is Zonda Safe and Worth Using?

Zonda’s platform is a blend of simplicity and power. It offers 177 trading pairs, including Bitcoin/EUR and USDT/PLN, with low fees. Makers pay 0.17–0.30% and takers 0.25–0.43% for fiat pairs. Compared to other platforms higher fees (up to 2%) or limited fiat options, Zonda balances cost and flexibility. Security is robust, with cold wallets, two-factor authentication (2FA), and encrypted servers. The KYC process, requiring ID and a 4-digit PIN, is quick but thorough, ensuring safety. The mobile app, available on iOS and Android, supports trading, tracking, and payments, though some users report minor chart glitches.

ZND Loyalty

Zonda’s ZND Loyalty program rewards active users with points for trading and engagement, redeemable for fee reductions. Tiers range from Silver (0.35% taker, 0.25% maker) to Ambassador (0.10% taker, 0.05% maker), automatically applying the best rate based on trading volume or loyalty status. Their recent announcement about ZND Airdrop with a 150,000-token prize pool has boosted user participation. This program sets Zonda apart from Binance’s complex reward systems, offering transparent incentives that encourage long-term engagement without overwhelming new users.

How Zonda Crypto Is Bringing Digital Assets to Eastern Europe

Zonda drives crypto adoption in Poland, Lithuania, and Estonia, where traditional banking often lags in digital innovation. Support for Polish zloty and local languages like Polish and Lithuanian makes it accessible, unlike Binance’s euro-centric focus. Partnerships with Polish football clubs like Raków Częstochowa and events like Tour de Pologne, embed Zonda in local culture. Its education platform, Zonda Academy, launched in 2022, offers guides on blockchain and trading, empowering underserved markets. For example, a Polish retailer could use Zonda Pay’s QR-code system to accept crypto payments, expanding customer options in a region where crypto use is growing 10% annually.

Zonda Pay and the Future of Crypto Payments in Europe

Zonda Pay, a cornerstone of Zonda’s ecosystem, enables businesses to accept crypto payments online or in-store with instant conversion to euros or zloty. Its POS app, requiring only a smartphone and internet, simplifies transactions for retailers. In 2025, Zonda Pay’s integration with platforms like ZEN.com, licensed by the Central Bank of Lithuania, enhances its reach across 31 countries. While stablecoin support (e.g., USDT, USDC) is available, Zonda emphasizes fiat conversions for regulatory clarity. This contrasts with Binance’s restricted payment services in Europe, positioning Zonda as a leader in crypto payments for small businesses and e-commerce.

Building Trust the Right Way

Today investor trust hinges on compliance. MiCA’s rollout has exposed exchanges using regulatory arbitrage, like Malta’s lenient licenses, to future risks. Zonda’s Estonian FIU license and audited financials build long-term credibility. Its AML and KYC policies, including transfer authentication and account verification, protect against fraud. Unlike marketing-heavy exchanges, Zonda’s cautious approach ensures stability, making it a safe haven for users wary of regulatory crackdowns.

Zonda crypto exchange, reborn from BitBay, is carving a niche in 2025’s regulated landscape. With Zonda Pay, ZND Loyalty, and a commitment to MiCA compliance, it offers a safe, user-friendly alternative to Binance. Its focus on Eastern Europe, low fees, and educational tools make it a standout for beginners and businesses.

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About the Author: Diana Ambolis

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