GUILD Atelier in Tallinn Has Entered the Fashion Metaverse Property

GUILD Atelier in Tallinn Has Entered the Fashion Metaverse Property

Metaverse News
February 21, 2022 by Editor's Desk
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Virtual Girl has spanned "the gap between the Metaverse and real life," according to a corporate statement published by 365 Retail, with fans requesting "new and progressive material" from the brand.
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With breathtaking hyper-realistic visuals and a fresh NFT lineup, the Baltics have a new entry to the fashion Metaverse.

Retailers have regarded the Metaverse as a new channel for promoting their brands and artistic abilities. The sector has witnessed a boom in major companies like Gucci, Nike, Adidas, Estee Lauder, and even retail behemoth Walmart, all of whom have recognized the Metaverse’s future potential.

Major fashion brands like Drest have also shifted their focus to the Metaverse avatar, launching new bespoke solutions that leverage an AR-based avatar system to personalize cosmetics and clothing products to specific customers.

Many businesses have released their limited-edition collections of non-fungible tokens (NFTs), which provide customers with digital assets and new revenue streams for all businesses.

Fashion giants like PrettyLittleThings have also contributed to producing the world’s first Metahuman model, Virtual Girl, which has already made waves in the modeling world.

Virtual Girl has spanned “the gap between the Metaverse and real life,” according to a corporate statement published by 365 Retail, with fans requesting “new and progressive material” from the brand.

GUILD, a new apparel company, has joined global efforts to bring fresh ideas with sartorial insights by integrating photography and 3D material to connect customers with “hyper-realistic images.”

The “From Universe to Metaverse” project will be released to the public in mid-2022. Sten Karik and Joan Hint, the creative couple behind the company, have told their experience.

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The Tallinn, Estonia-based company stated in a statement that the last several years had been “bizarre,” owing to the ongoing COVID-19 pandemic, but that the company had changed and survived.

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“As a fashion brand with a real flagship store and our very own atelier, we’ve had more than one moment where we’ve envisioned – what’s next? What would be the best strategy if the world continues with lockdowns? What other possibilities the world has to offer? And this, of course, leads us to the renaissance of the internet – the Metaverse.”

The duo went on to say that such ‘digital fashion revolutions’ necessitated businesses’ demolishing’ existing industry barriers. Web3 development, for example, gave creatives new ways to “dream and accomplish whatever we want.”

They went on to say that, while the Metaverse had side effects, it still offered a world of “playful and liberating” possibilities.

Both creators come from a gaming generation with acting and costume design backgrounds. Their new Metaverse business allowed them to “connect the dots” and “think and create differently” with the new medium.

They explained that the Metaverse was the next step in the creative process, concluding, “Expanding into the realms of NFTs and the Metaverse feels like the gamechanger [and] one thing is for sure – futurist fashion is here to stay! The arena to explore and express our individuality is endless, and the beauty of it defies all cons.”