A Beginner’s Guide To The GameStop NFT Marketplace

A Beginner’s Guide To The GameStop NFT Marketplace

November 24, 2023 by Diana Ambolis
The realm of non-fungible tokens, or NFTs, is expanding into exciting new territories. What was once merely a topic of discussion is now translating into tangible real-world applications. Notably, renowned brands are embracing the NFT revolution, and one standout example is the GameStop NFT marketplace. GameStop, the world’s largest video game retailer, unveiled the public
The GameStop NFT marketplace is the outcome of GameStop's endeavor to integrate cryptocurrency into its operations.

The realm of non-fungible tokens, or NFTs, is expanding into exciting new territories. What was once merely a topic of discussion is now translating into tangible real-world applications. Notably, renowned brands are embracing the NFT revolution, and one standout example is the GameStop NFT marketplace.

GameStop, the world’s largest video game retailer, unveiled the public beta version of its NFT marketplace on July 11, 2022. This decentralized marketplace primarily caters to the gaming community and is built on the Ethereum blockchain. To enhance transaction processing, it also harnesses the layer 2 scaling solution, Loopring.

The marketplace’s initial launch witnessed nearly 5000 ETH in trading volume within its first week. On October 31, 2022, it was officially inaugurated in partnership with Immutable X, a layer 2 scaling solution on the Ethereum network. What makes the GameStop marketplace significant in the realm of NFTs and gaming? This article provides an introduction to GameStop’s non-fungible token marketplace and outlines its unique advantages.


Exploring the GameStop NFT Marketplace

The GameStop NFT marketplace is the outcome of GameStop’s endeavor to integrate cryptocurrency into its operations. As a dominant player in the video game retail market, GameStop was grappling with the challenges of traditional brick-and-mortar retailing. In February 2022, GameStop announced a collaboration with Immutable X, laying the foundation for the NFT marketplace that would mark its resurgence.

An intriguing facet of this partnership was the allocation of nearly $100 million in IMX tokens from Immutable X to support NFT creators. GameStop had initially hinted at the inclusion of billions of dollars’ worth of in-game assets at affordable prices. The marketplace is designed to offer access to in-game items, including player skins and digital real estate.

Immutable’s co-founder articulated that the primary goal of GameStop’s NFT marketplace is to empower players. The company introduced a non-custodial crypto wallet, enabling users to store, receive, and send NFTs and cryptocurrencies. This wallet seamlessly integrates with the NFT marketplace on the GameStop platform. Additionally, users can also utilize other non-custodial wallets such as MetaMask and WalletConnect in conjunction with GameStop’s marketplace.

To ensure scalability and reduced transaction costs, GameStop has selected Loopring, an Ethereum-based network. The underlying technology, zero-knowledge rollups, plays a pivotal role in achieving this. It enhances scalability and reduces transaction fees by privately processing transactions and then bundling them into single transaction blocks on base blockchain networks like Ethereum.

Also, read – What Should NFT Marketplace Development Companies Focus On?

Factors Driving the Popularity of the GameStop NFT Marketplace

The launch of GameStop’s NFT marketplace showcases how a traditional web2 organization can transition into the web3 arena. GameStop’s success in this venture can be attributed to effective distribution strategies that have drawn a substantial user base to the marketplace.

Furthermore, GameStop’s marketplace capitalizes on the burgeoning trends in GameFi and play-to-earn games. With its mature and comprehensive gaming ecosystem, particularly in the United States, GameStop holds a competitive edge. Collaborations with game studios and developers have further bolstered the marketplace.

The fundamental idea behind GameStop’s NFT marketplace is reinvention. Recognizing the need to adapt for the future, GameStop ventured into web3 gaming. The marketplace’s launch in 2022 garnered significant media attention, thanks to GameStop’s stature as a major video game retailer. Remarkably, the marketplace’s trading volume swiftly surpassed that of its rival, Coinbase.

Notably, GameStop achieved this substantial trading volume despite imposing a marketplace fee of 2.25%. Additionally, the GameStop NFT marketplace allows creators to set their own royalty fees, which can range from 0% to 10%. Creators earn a royalty fee for each transaction of their NFT on the marketplace.


User Benefits on the GameStop NFT Marketplace

When discussing NFT accessibility, the spotlight often falls on top non-fungible token marketplaces like Nifty Gateway and OpenSea, well-known hubs for buying and trading NFTs. However, the GameStop NFT marketplace has sparked curiosity with its unique approach and distribution strategies. Leveraging its extensive distribution network, GameStop has created an environment that offers enhanced user experiences and accessibility. The advantages for established web2 companies like GameStop extend to their existing customer base, increasing exposure to NFTs and digital assets in the web3 era.

Another key driver of the GameStop NFT marketplace’s popularity is its strategic partnership with Immutable X, a prominent web3 company with a strong foothold in web3 gaming. This collaboration has allowed GameStop to provide added value to its users. Additionally, the marketplace features informative videos, community initiatives, and related products. Here are some of the standout features for users on GameStop’s new NFT marketplace:

1. Seamless User Experiences

One of the standout features of the GameStop NFT Marketplace, launched in 2022, is its ability to smoothly transition users from web2 to web3. The marketplace streamlines the shift, eliminating the challenges of multiple customer journeys and onboarding touchpoints. GameStop has tailored its marketplace to enable users to focus solely on the gaming experience in their customer journey.

2. Clear Explanatory Videos

Users of the GameStop NFT marketplace can access detailed ‘How-to’ videos for improved accessibility. These videos provide step-by-step instructions on various tasks, such as connecting a GameStop NFT wallet or purchasing non-fungible tokens. These instructional videos play a crucial role in simplifying the onboarding experience for new users.

3. Easier Conversions

GameStop offers a wallet to all users of its NFT marketplace, featuring on-ramping functionalities. Users can easily convert fiat currency to Ether without incurring any costs or the hassle of dealing with exchanges.

4. Environmental Responsibility

A significant highlight of GameStop’s non-fungible token marketplace is its commitment to environmental responsibility. Minting NFTs on the GameStop marketplace is entirely carbon-neutral and doesn’t impose unwanted gas costs, aligning with sustainability goals.


The Impact on GameStop

While we’ve explored the benefits for users on the GameStop NFT marketplace, it’s essential to understand how GameStop itself has reaped rewards from this endeavor. The creation of an effective exchange and commerce system is essential for the smooth functioning of any organization.

For GameStop, the marketplace represents a strategic pivot, offering an effective transition into the web3 era. It ensures decentralization and flexibility for generating revenue through various economic models, which are particularly advantageous for web3 companies.

NFT marketplaces can provide a secure platform for buying, selling, and trading NFTs. They can also cater to users’ personalized needs, allowing them to transact based on their preferences. GameStop’s introduction of an NFT marketplace presented an opportunity for this web2 company to harness network effects and establish a dominant presence in web3 gaming.


Is GameStop Marketplace Superior to OpenSea?

The emergence of GameStop’s non-fungible token marketplace represents a groundbreaking shift in the realm of web3 gaming. Users can leverage the GameStop NFT wallet for the purchase, sale, or trade of in-game assets and explore various marketplace features. However, it’s essential to acknowledge OpenSea’s established dominance within the NFT marketplace landscape.

Currently, GameStop is still relatively new to the NFT marketplace arena. Despite this, it has demonstrated promising signs of growth as an early entrant among NFT marketplaces. OpenSea, on the other hand, began its journey six years ago in 2017, giving it a significant head start. Hence, comparing GameStop to OpenSea may be somewhat premature.

GameStop’s strategy involves tapping into its existing user base of gamers. The gaming retail giant has introduced synergistic products and solutions to enter the NFT revolution and its non-fungible token marketplace. Their goal is to acquire new users and ensure their long-term retention. Over time, GameStop aspires to establish itself as a major player in the world of web3 gaming. The NFT marketplace may serve as a comprehensive destination for a diverse range of web3 gaming experiences.


How to Utilize the GameStop Non-Fungible Token Marketplace

A comprehensive guide to the GameStop NFT marketplace should focus on the essential steps for utilizing this platform. Here’s an overview of the key steps to navigate GameStop’s non-fungible token marketplace:

1. Connect the Wallet

New users must either create a wallet or link their existing wallet to the GameStop NFT marketplace. For new users, the primary option is to access the GameStop NFT wallet via the GameStop wallet website. Once the wallet is downloaded from the website, select “Create New Wallet.” Carefully review the wallet’s Terms and Conditions and securely save the seed phrase, which serves as the recovery password in case of access loss. Set a password for wallet access. The platform offers flexibility in connecting existing wallets, with users able to choose their preferred wallet on the GameStop NFT website login page. GameStop has also announced plans to expand compatibility with more crypto and NFT wallets in the future.

2. Add Funds to the Crypto Wallet

Funding is required in the connected wallet, which must hold Ether for transactions. Notably, the NFT marketplace GameStop employs the Loopring network. Users need to deposit funds into the Loopring network to facilitate transactions. By clicking on the avatar at the top right corner and selecting “Add funds to L2,” users can choose between depositing Ether from another wallet, requesting deposits from another ETH user, or purchasing ETH with debit or credit cards via services like Wyre or Ramp. Users can also transfer existing ETH from their connected wallets to the Layer 2 networks of GameStop’s non-fungible token marketplace.

3. Start Exploring and Purchasing NFTs

With funds ready, users can explore and purchase NFTs from GameStop’s marketplace. By selecting the “Explore” option in the top navigation bar on the homepage, users gain access to a comprehensive list of NFTs available on the platform. Boasting over 92,000 non-fungible tokens, GameStop is gradually emerging as a formidable player in the web3 world.



The GameStop NFT marketplace review highlights how web2 companies can seamlessly transition into web3 by establishing their own marketplaces. Apart from personalization, NFT marketplaces offer a critical advantage in tailoring businesses for web3 markets. GameStop’s NFT marketplace not only signifies the growing adoption of non-fungible tokens by prominent brands but also signals new opportunities for value creation. To delve deeper into the value propositions of NFTs and their integration into the world of play-to-earn games and GameFi, further exploration is warranted.