The world of blockchain is ever-changing, having forged a reputation for itself as an industry that’s fast-moving and hard to keep on top of. When launching a crypto or blockchain project, understanding the industry and being able to maneuver through its complexities is vital. Without an effective approach, your project won’t break through the masses, preventing a community from forming around your next big idea.

While the typical methods and tactics deployed in marketing do have some relevance within cryptocurrency marketing, they are often drowned out in the wider new cycle. Whereas most industries can focus on a certain topic for at least a few days, the world of crypto can change in an instant. One only needs to look at the rapid change of the entire market cap of crypto to see how things move.

Beyond just total currency caps, people gain and lose interest in new projects almost as quickly as their valuation can change. In order to stay on top of this turbulent news cycle, new projects need to go beyond typical marketing approaches.

If you’re looking to make a splash, here are our top three tactics that you should start to employ in 2023. Let’s jump right into it.

Spread Blockchain Press Releases

Blockchain press releases are an effective method of sharing lots of information with the widest variety of people possible. By disseminating your content across several different news platforms, you can instantly connect with a wider audience, sharing recent news about your project and helping people to find out about what you’re doing.

Press releases can take many forms, covering information of any size. While you’ll definitely send out releases about your TDE or central feature releases, you could even just share small developments within your community. The ability to take many forms makes this a wonderful way of bridging into the community, alongside providing a range of other benefits:

• High clicks for your brand
• Lots of impressions
• Build brand familiarity
• Demonstrate expertise within the community

Press releases are also incredibly effective for new blockchain companies to start with as they’re low-cost and can be high-reward. While content marketing is very effective in the long run, it will take a lot of financing and devotion to get your project off the ground. Press releases, on the other hand, are much shorter pieces of writing, meaning that you can produce more on a smaller budget.

If you’re not too sure how to craft a winning release, take a look at these examples of a crypto press release to get you started.

Use the Power of Community Through Airdrops

Another fantastic blockchain-specific marketing method that will help your projects flourish is launching an airdrop alongside your TDE events. Airdrops are an exchange policy, where you’ll give people a fixed number of your cryptocurrency in exchange for them sharing information about your brand.

Most of the time, people that are actively working within the blockchain and are members of social media groups devoted to this niche area will have followers that are also interested in the same stuff. By having these people share this information across the internet, you can quickly reach a huge quantity of new investors.

As airdrops give people a direct fixed number of cryptocurrencies to each receptor, you’re actively bringing people on-chain. Instantly, this pulls new people that may not have been interested in your project onto your side. As they hold a fragment of your product, you’re able to utilize their support as they’ll financially benefit from your success.

Airdrops are often overlooked by business owners in this community. However, the total amount that you have to pay for the airdrop event will pale in comparison to the exposure and interest that your project will gain.

Just because this will cost more than the previous tactic we’ve outlined, doesn’t mean you should overlook it entirely. Especially when used in tandem with the following tactic, leverage influencer marketing, airdrops are a prime marketing method to use.

Leverage Influencer Marketing

When creating a new cryptocurrency project, no matter how effective your proposal is or how well planned out your initial stages are, it’s nearly impossible to get instant motion. Without community backing, which most projects don’t have, you don’t have the liquidity or interest to get the ball rolling.

Most companies will spend months building up their audience. While this should always be a priority, you can rapidly bring attention to your project by leveraging the audience that other people within this industry have already built. Most other projects won’t want to lend their audience to a new project.

However, for a price, you can start to work with cryptocurrency and blockchain influencers. Via Tiktok, Instagram, and other popular social media networks, you can find people to promote your project. They’ll be discussing the value of your project to their audience, leveraging their pre-established relationship.

Not only does this tactic bring new eyes to your project, but it also helps to break into an often unfriendly community going forward. There’s a reason that influencer marketing has grown to be valued at 13.8 billion!

Final Thoughts

Blockchain projects don’t launch overnight. It takes time, determination, and a lot of repeated effort in order to gain traction. When focusing on breaking into this world, it’s ineffective to use traditional marketing tactics. While they will get you a small level of recognition, they pale in comparison to tactics specifically deployed and used within blockchain marketing.

Leveraging influencer marketing, using blockchain press releases, and using airdrops are three of the most effective ways of bringing attention to your project. By using these, especially in tandem, you’re able to rapidly boost the number of views and clicks your project has, culminating in a much more effective initial launch of your campaign.

Best of luck launching your next blockchain project in 2023.