Blockchain App Tratok to Add 1 Million Users And 200000 New Rooms
Tratok will be finishing the roll-out of Phase 1 of its global hotel network, over the next 18 months. Months after accomplishing a market capitalization in the billions, the privately financed and homegrown Tratok has proceeded to expand. Since the launch of the Tratok application on Jan. 21, 2020, approximately 158,000 new users have confirmed.
The revolutionary blockchain-powered ecosystem features flight, accommodation, and activity booking modules, as well as fraud-free reviews and social interaction between travelers.
Phase 1 will mark an extension of the United Arab Emirates’ existing giving up to 50,000 rooms, a significant push in line with Dubai’s hosting of the Universal Exposition 2020 at the end of the year.
This phase will also note the entrance of Tratok into a new market: the Eurozone, which is the world’s number one travel and tourism destination. The target amount of rooms for the Eurozone is 150,000 rooms.
This grand extension is a natural progression from the highly prosperous pilot tests led in the United Arab Emirates in Quarter 3 of 2019. These POC (proof of concept) tests were administered flawlessly and occurred in the service providers observing an expansion in their profit margins by an aggregate of 27.3%.
At the same time, the end consumers realized meaningful savings while describing a more pleasant travel experience. It is assumed that the service providers in the Eurozone should be capable of experiencing similarly enhanced profitability equating 25%, which, coupled with leveraging tourism board and GRE relationships, will develop the brand and use of Tratok exponentially, assuring comprehensive adoption, by the industry, as by the expected userbase.
In the same period, this userbase will be extended to 1,000,000 authenticated users with the target of switching 20% of these to active users of the blockchain-based platform. As these users experience excellent service and improved value for money, the Tratok Travel portal should be capable of achieving the initial point of 50,000 bookings per day in its first 24 months of service.
The property portfolio, both in the Eurozone and in the UAE will range from budget to high-end luxury and incorporate boutique hotels, business hotels, resorts and luxury chains across all geographies providing a maximum amount of both leisure and business travelers to avail the lifestyle and economic advantages unique to booking their stays utilizing the Tratok portal and token.
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