How 3D technology is reshaping E-Commerce
E-commerce in 3D technology is like wearing pants from all angles. It is the capacity to combine and contrast different pairs of shoes, outfits, coats, and belts; to go deep into a whole house; and to take the most accurate, in-depth photograph. As businesses battle for a piece of the US$5.2 billion e-commerce market, presenting goods and how well customers interact with them are essential issues. However, e-tailers’ bottom lines might improve if they invest in cutting-edge technologies like zoom capabilities, vivid fabric samples, bespoke 3D rendering, and 360-degree video.
However, let’s get into more detail below regarding 3D advances and e-commerce visualization:
Lands’ End, a direct mail retailer, created history two years ago when it added virtual 3D model functionality to its website. Users had to provide information about their height, weight, and facial traits to create a virtual model that could “try on” digital Lands’ End clothing. Therefore, it was possible to vary the model’s appearance by changing the color of her attire, accessorizing, or viewing her from different angles.
The virtual model could determine an item’s size after a customer has made a purchase decision.
It stated that as of September, over a year after the feature debuted, Lands’ End and Canadian partner My Virtual Model had had a 26% increase in new sales and a 13% increase in the average consumer ticket price. The original cost of digitizing the whole Lands’ End clothing inventory at the time of adoption was US$2,000 per item of clothing. As a result, the price has significantly dropped to between $90 and $200, according to researchers, making this method now affordable for shops with smaller budgets.
Even the Home Shopping Network has consented to employ Glamour magazine, Lane Bryant, and virtual model technology.
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More than 5 million “models” have been registered with My Virtual Model, allowing users to log in with the same username and password on any partner website. According to Guay, “try-on” sessions frequently consist of about 20 garments.
With Guay’s newest product, My VM Email, customers can create a virtual model and test outfits without going to a website.
On PCs and mobile devices, future customized models will be able to serve as personal trainers or style advisors. In the upcoming two years, “all of this will become your virtual identity.” Personal advertisements, online personals, and virtual cosmetology use virtual models.
Zoom Applications Shortly, retailers intend to incorporate less expensive features that give customers a better idea of a product’s attributes. However, based on our research, we think that retailers’ technology expenses are holding back the development of virtual modeling.
Websites for product descriptions are being made more straightforward by retailers to reduce download times and aid customers in finding what they need. Some garment firms, however, prioritize language and imagery over the newest and best techniques. These instruments are relatively expensive.
Additionally, the only area in which they are likely to spend is zoom technology, which companies like RichFX and Viewpoint provide. According to a recent Forrester study, an image zoom feature is available on 84 percent of critical retail websites.
Regarding “exploring areas,” the retail clothes sector has used 3D modeling software. Developers make apps to enhance touch and smell.
Additionally, improvements in rendering techniques, how realistic it appears, and how quickly you can complete it will be made in addition to the underlying modeling technology. Forrester estimates that 1/8 of electronics websites, including Panasonic and Circuit City, allow customers to flip products or watch cartoons.
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One of the top online image hosting companies, iPix also offers 360-degree virtual video tours for Realtor.com, eCampusTours.com, and several upscale cruise lines. It hosts more than 2 million photographs for eBay every day. Vandalia, a firm that offers streaming media apps, is one competitor.
The most recent 3D e-commerce application from iPix, according to Stu Roberson, senior vice president of international marketing, is a 360-degree virtual tour of Hogwarts on the Harry Potter DVD. Users can experience Harry Potter’s school of magic thanks to the app.
“The virtual tour is likely to become a norm,” Roberson told the E-Commerce Times, “for advertising and selling vehicles, real estate, commercial property, destination, travel hospitality, taking virtual tours of museums, everything that is environment-based.”
Virtual tours market cars, homes, businesses, vacation locations, and museums. In the future of e-commerce, 3D drawings and visualizations will be crucial.
As a result of the COVID-19 problem, the global market for e-commerce and other non-store retailers is expected to reach US$9.5 trillion by 2027, growing at a CAGR of 19.1% from 2020 to 2027. Thus, it is not surprising that internet corporations are altering in light of this data.
Let’s examine some of the most recent advancements in 3D rendering and e-commerce visualization software in more detail:
- A/R (Augmented reality)
By enabling customers to project precise 3D renderings of products into a natural environment, augmented reality (AR) allows them to have a novel and exciting shopping experience. Because of this technology, online shoppers can see exactly what they’re buying, which facilitates their decision to buy.
Try on your watch while your smartphone is connected to the wristband to get a better picture of how it will look on your wrist. As a result, you can make more design changes before purchasing. Baume is a prime example of someone who might offer this service.
- Widespread customization
Offering individualized products at a rate close to mass production is the main objective of mass customization. However, mass-producing e-commerce businesses that personalize products for customers while keeping costs low use customization in their marketing.
- 3D images
The pre-sale of e-commerce goods may be aided by disseminating photorealistic photos, 3D animation, 360-degree models, and other materials. Therefore, businesses can showcase their items to attract new clients through 3D visualization and rendering services. As a result, companies can monitor the performance of their products and provide customers the option to pre-order them.
- A dressing room app
Customers may digitally “test” items before purchasing using camera-equipped devices like mobile phones. Additionally, users can use the smartphone camera to point at their wrist to see how a bracelet looks in person. Customers who utilize this tool to choose the proper style, size, and fit will enjoy online shopping more.
- 3D modeling tools
Companies can use this software to improve their e-commerce marketing efforts by allowing customers to customize a product to their likes and needs. Because of this, 3D configurators let you alter anything about a product, including its size, color, and material composition.
3D artists compile the 3D models of the brand’s products and sell them as a set for less money than they would cost if sold separately. Therefore, employing traditional photography would be a costly and time-consuming process. 3D visualization might produce the same outcomes at a small fraction of the cost and time.
Understanding how successful firms employ 3D technology and the newest trends in the e-commerce sector allows for the improvement of product demos, streamlining of product adaptations, and client retention.
As a result, marketers are promoting digital goods in distinctly different ways, which makes sense considering how swiftly the e-commerce industry has expanded over the past year due to the increasing acceptance of online consumer goods buying.
You might take your e-commerce business to the next level of success by applying marketing strategies using 3D visualization and 3D rendering. If you are an NFT holder or NFT enthusiast looking for a native NFT marketplace, you can start your own white-label NFT company or NFT Marketplace using NFTICALLY’s worldwide B2B SaaS platform.