Limiting Fake News and Misleading Content Globally With the Help of Blockchain
Blockchain technology is rolling mountains as you understand these sentences, and Blockchain for news filtering is becoming the latest trend to put an object to unauthentic and fake news. Considering the past few years, fake news and misleading content have scattered around the internet like wildfire.
The growing phenomena of these fake articles and in-depth faked videos offended a lot of people back in 2018 when a video of former USA president, Barack Obama, trended online.
The content of the video demonstrated how technology could be exploited and manipulated, which was an endeavor at irony as the video itself was a deep fake.
Blockchain Technology for news filtering and content whitelisting
Part of web 3.0 involves the inculcation of Blockchain technology to build a decentralized network that produces a permanent ledger which collects information about web content and equates it back to the content to assure authenticity.
Last year in December, Twitter announced that it was financing an independent body of 5 architects, engineers, and designers to produce a decentralized standard for social media. The basis for starting this new project was to provide people the freedom to read what they needed; the decentralized standard would incorporate features based on Blockchain to give users the freedom to read filtered content.
Many new big scale projects utilizing Blockchain for news filtering have commenced canceling fake news.
An improvement by Po.et is underway, which operates on the bases of Bitcoin Blockchain to timestamp web news and other content.
IBM’s Garage is operating on a new initiative in association with The News Provenance project to store metadata of pictures and videos, including the time and identity of the person who took the photo.
Speaking about fake web content, The New York Times took a distinct approach and dropped straight to research utilizing images since it is comparatively easy for the software to compare pictures to understand if they’ve been altered.
Alternatively, for textual or written content, Blockchain’s native consensus algorithm can be applied to enable content creators to accept whether news or piece of textual document is accurate or not, thus utilizing pre-writing Blockchain for news filtering functions.
Notwithstanding all of this positive and encouraging potential, O’Brien thinks that fake news has been circulating by state operators solely for political gains, which will prevent this system from ever going global, and Blockchain for news filtering can be the solution.
Avivah Litan, a Gartner vice president of research, stated that Blockchain is also being investigated in other ways for electronic impulse testing to guarantee the authenticity of web content. The technology is also being applied to identify exceptions by the use of artificial intelligence and machine learning. The process denounces or identifies anomalies in assets that stuff into the Blockchain.