Top 5 Metaverse Marketing Strategies You Can Use Right Now
Virtual reality is increasingly being used to connect, socialize, identify, educate, and change people’s business practices. Many well-known businesses have dabbled in digital collections, concerts, clothes, and other sectors in the past. In 2021, Nike, Disney, Sotheby’s, Gucci, Adidas, and many more well-known firms hosted their own promotional events in the metaverse.
Marketers are using metaverse advertising as a marketing technique for a variety of reasons.
Because metaverse as a concept is still being researched, and because metaverse advertising is very inexpensive compared to other methods. Keep reading to discover more about the top five metaverse marketing tactics.
Billboard advertising is equivalent to real-world billboards and other mediums like posters and pamphlets in the metaverse. That’s the beauty of the metaverse: with only a few clicks, you can market your company all over the world. Anyone passing through Decentraland, Voxels, or Somnium Space will see your advertisement and will be able to click on it to learn more.
NFT Plazas is the first automated billboard ad booking system in the metaverse. The pay-per-view approach is used in the reservation system. You can choose the number of views you want for your Decentraland billboard advertising campaign. Your campaign’s pricing is determined on a sliding scale based on the number of views you want to book.
— Refined Land Metaverse (@rabpnft) December 10, 2021
Clients can analyze the progress of their campaigns using a personalized reporting dashboard. The overall number of views to date, views by metaverse location, visitor geolocation, and language are all included in the reporting.
Putting On Events
Hosting a metaverse event is another fantastic way to engage your audience with your brand. This will appeal to both experienced metaverse users and those who want to see what it’s like to be in a virtual environment. Many landowners rent out their builds to businesses for special events or on a monthly basis, so you don’t need your own metaverse property or venue to host an event.
— TCG World (@OfficialTCGCoin) April 24, 2022
You have complete control over the size of your location and the type of event you host. You may use NFTs as tickets to gain access to the event, and you can even link it to a real-life simultaneous event to get more creative with this type of marketing campaign.
Providing Experiential Learning Opportunities
Providing engaging and immersive experiences is a whole new type of advertising in the metaverse. A higher marketing budget and a strong creative and technical team with web3 experience will most probably be required. On the other hand, the exposure will be well worth it if you can provide an enjoyable experience for your clients.
Who doesn’t like being praised? A free NFT or a POAP (Proof of Attendance Protocol) badge for attending a metaverse event is a well-known marketing tactic, and what better way to lure them than with a free NFT or a POAP (Proof of Attendance Protocol) badge?
POAPs are NFT badges given out to metaverse event attendees as proof of attendance. Each badge is unique and makes an excellent collectible, particularly for those who attend metaverse events and want to keep track of their virtual excursions.
Many people are unfamiliar with the NFT world. They want to learn more about it, so rewarding participants with a small prize is a great way to get mainstream audiences to attend a metaverse event and get their first taste of it.
Your Own Virtual Address
Developing your own branded virtual venue will secure your brand in the web3 realm if you want to go all-in on metaverse marketing and have the time and resources.
The world’s oldest auction house is a superb example of this. In 2021 Sotheby’s, they opened its own gallery in Decentraland’s Voltaire Art District. The building is a replica of the historic New Bond Street Galleries in London, which houses the auction house. It features all five gallery spaces on the ground level, and Hans Lomulder, Sotheby’s London Commissionaire, welcomes visitors.
This drew a big number of new eyes and allowed Sotheby’s to reach a broader target demographic that would not have otherwise interacted with them. It also showed that they are serious players who keep up with the latest art innovations.