Recently, a famous blockchain gaming company crossed the 1 billion fight mark.

On Wednesday, Warner Music Group established a partnership with a blockchain gaming company Splinterlands. The two businesses will collaborate to enable WMG artists to design and develop play-to-earn blockchain games in the arcade-style. WMG launched its first foray into the nonfungible token, or NFT, metaverse sphere last month through a partnership with The Sandbox to offer WMG artists another avenue for fan engagement. Oana Ruxandra, WMG’s chief digital officer, stated:

“By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community.”

Meanwhile, Jesse “Aggroed” Reich, co-founder and CEO of Splinterlands, stated:

“We’re thrilled to be working with WMG, and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, DeFi, and blockchain.”

The game now has 1.8 million registered users, including 450,000 daily users, and recently reached the 1 billion combat milestone. It is one of the most popular blockchain games, based on its usage over the last week.

Also, read – Dapper Labs Raises $11M From Warner Music And Others to Launch Flow

Splinterlands was created in 2018 and claims to have 450,000 daily users for its fantasy-themed collectible card game. This is the company’s first significant music collaboration; WMG artists will use the app to build mobile-friendly arcade-style games.

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As The Block revealed in November, blockchain gaming companies are gaining popularity. Over half of the $3.4 billion in venture capital agreements went into this category in October. Numerous game companies, including industry giants like Square Enix, have expressed interest in the technology, while such initiatives have elicited criticism from various segments of their client base.