The World Of Web3 Product Managers And Their Top 10 Crucial Roles

The World Of Web3 Product Managers And Their Top 10 Crucial Roles

Web 3
March 6, 2024 by Diana Ambolis
One of the most frequently debated subjects among computer professionals and online users looking for new technological advancements is Web3. The excitement for web3 has increased significantly as a result of the success and interest in the development of DeFi and NFTs. Developers, business owners, and product managers are always looking for innovative ways to
The World Of Web3 For Product Managers: A Complete Guide

One of the most frequently debated subjects among computer professionals and online users looking for new technological advancements is Web3. The excitement for web3 has increased significantly as a result of the success and interest in the development of DeFi and NFTs. Developers, business owners, and product managers are always looking for innovative ways to take advantage of the potential in this industry. As a result, finding resources on web3 product managers has become a top priority for many aspiring professionals.

However, before pursuing a career in product management at web3, you need to thoroughly understand the company and the goods it offers. The following talk will give you a general overview of web3 fundamentals and the goods it provides, which could be helpful for product managers. Most importantly, you may form a clear understanding of what product managers in web3 need.

The basics of Web3

Gavin Wood, the co-creator of Ethereum, first used the term “Web3.” Understanding the basics of web3 product management is crucial because it can help you determine the foundations on which you will build your career as a product manager. The third generation of the internet, known as Web 3.0, is typically portrayed as placing a renewed emphasis on decentralized user experiences. As a result, you may think of web3 as a decentralized version of the internet that is built on blockchain technology. It’s also crucial to remember that users create, run, manage, and own the new web3 version.

Estimated web3 product manager salaries might spark interest in the requirement for product management in web3. You can rely on a fundamental understanding of web3’s worth and advantages to support your case for using web3 for product management. Here are a few major advantages of web3 that you might find.

  • Ownership of transactions and data held on blockchain networks.
  • Access to digital goods and services without authorization.
  • DAOs, or decentralized autonomous organizations, are emphasized to foster user engagement and democracy in digital networks.
  • Better opportunities for a democratic approach to commerce and information exchange are provided by censorship resistance.
  • Decentralized digital identities, or DIDs, can support novel approaches to managing digital identities while preserving anonymity.
  • Increased security and privacy thanks to peer-to-peer networks.


What Kinds of Products Can You Find on Web3?

Nft Campaign The Skills And Experience Required To Become An Nft Project Manager

Naturally, looking for a position as a web3 product manager would pique your interest in the goods you’d be working with. You must already be aware that decentralized blockchain networks are used to build web3 applications. What use do web3 applications serve cases in the actual world? Let’s examine some of the noteworthy goods and services that web3 has to offer.

DeFi and cryptocurrencies

The focus on cryptocurrency and DeFi would be one of the tasks of web3 product managers that is quite obvious. These two solutions substantiate web3’s influence on the finance industry. One of the most popular uses of blockchain is in decentralized finance, or DeFi, which puts web3 in the spotlight. DeFi moves conventional financial services to blockchain networks to provide decentralized access to the services.

Users can access a free and open financial market without depending on centralized institutions or intermediaries. However, cryptocurrencies have also identified a unique solution in the web3 space. Some of the well-known cryptocurrencies, including Bitcoin, Ethereum, and stablecoins, have inspired the creation of numerous initiatives with similar goals that require product managers.

Also, read – Understanding DeFi: A Discussion on Layer 2


With the development of digital assets represented on blockchain networks with distinct IDs and metadata, NFTs, or non-fungible tokens, altered the traditional concepts of asset ownership. The creation of a creator economy would be the primary concern of web3 product management for NFTs.

In addition to using the resources available within the NFT ecosystem to develop new NFTs or collections to grow the creator economy, artists might use NFTs to monetize their work. Due to the possibility of price increases due to speculative activity surrounding the projects, non-fungible tokens have emerged as one of the most preferred options for investors in the web3 area.

Organizations that are autonomously decentralized

DAOs, or Decentralized Autonomous Organizations, are the next significant web3 product and would be crucial for web3 product management roles. With the use of web3’s features, people can create organizational entities that can function without the need for centralized control. Investments in joint venture capital, fundraising, metaverse management, and other applications that call for consensus-based decision-making are a few significant examples of DAO applications.


Why are Web3 Product Managers Required?

Top 4 Ways You Can Become A Web3 Project Manager And The Benefits It Brings

Do web3 projects truly require a product manager? The need to include web3 product managers is highlighted by the talks on web 3.0 for product managers. It’s interesting to note that product managers have little connection to the most crucial criteria for a web3 project. For instance, there are no specific project managers at the Ethereum Foundation. Why?

Only developers, community managers, protocol designers, and artists could support the majority of web3 projects, like NFTs or DeFi protocols. Nevertheless, web3 initiatives ultimately result in the creation of a good or service. As a result, it is obvious that a product manager could provide important value benefits. Here are some possible justifications for hiring a product manager for web3 projects.

  • The engineering teams supporting many ongoing and upcoming web3 projects have inevitably become large and are fully dependent on self-coordination. Web3 product managers can boost the effectiveness of the initiatives in these circumstances.
  • The sheer range of dApps, DeFi solutions, and NFT collections might be intimidating for novice users. Product managers are crucial for web3 initiatives that suffer from a difficult, consumer-facing UX or problems acquiring popularity with the target audience.
  • The popularity of searches for terms like “web3 product manager pay” demonstrates that product managers can handle various tasks outside the purview of engineers. For instance, expecting developers to handle business development and marketing tasks is unreasonable. In such circumstances, an adaptable product manager could meet the urgent requirements for creating and growing web3 projects.


Top 10 Crucial Roles of Web3 Product Managers

Web3 Web3 Product Managers

The burgeoning realm of web3 product managers, characterized by decentralization, user ownership, and a focus on community, presents unique challenges and opportunities for product managers (PMs). In this evolving landscape, PMs play a critical role in shaping successful Web3 products and fostering vibrant communities. Here are the top 10 crucial roles of product managers in the world of Web3:

1. Deep Understanding of Web3 Principles:

  • Decentralization: PMs must possess a strong understanding of decentralization principles and how they impact product design and decision-making. This involves understanding distributed ledger technology (DLT), blockchain networks, and the implications of tokenomics for product functionality and user incentives.
  • Community-Driven Approach: Web3 thrives on community engagement and user ownership. PMs need to embrace this paradigm by actively involving the community in the product development process, gathering feedback, and fostering a collaborative environment.

2. User Experience (UX) Champion:

  • Intuitive and Accessible Interfaces: Even in the face of complex underlying technology, PMs must ensure intuitive and user-friendly interfaces. This is crucial for attracting and retaining users who might be unfamiliar with Web3 concepts.
  • Focus on User Value: Web3 products need to deliver clear and compelling user value. PMs need to identify user needs and pain points, translate them into actionable product features, and continuously iterate based on user feedback.

3. Tokenomics Expertise:

  • Understanding Token Utility: In many Web3 projects, tokens play a crucial role in governance, incentivization, and value creation. PMs need to understand tokenomics, including token design, distribution, and utility within the product ecosystem.
  • Balancing Incentives: It’s vital to design tokenomics that balance the interests of various stakeholders, including users, investors, and the platform itself. This ensures the long-term sustainability and growth of the Web3 product.

4. Community Management and Engagement:

  • Building Relationships: PMs play a vital role in building strong relationships with the community. This involves fostering open communication, actively listening to user feedback, and addressing community concerns promptly and transparently.
  • Community Growth Strategies: Devising and implementing effective community growth strategies is crucial. PMs need to understand different online and offline channels to engage with the community, build enthusiasm, and attract new users.

5. Collaboration and Partnership Building:

  • Ecosystem Building: Web3 products often exist within a broader ecosystem of interconnected applications and protocols. PMs need to be adept at building partnerships and fostering collaboration with other projects and stakeholders within the Web3 space.
  • Strategic Alliances: Identifying and forming strategic alliances can enhance the product’s value proposition and reach a wider audience. PMs need to consider the potential benefits and risks of various partnerships and navigate them strategically.

6. Regulatory Awareness and Compliance:

  • Evolving Regulatory Landscape: The regulatory landscape surrounding Web3 is still evolving. PMs need to stay informed about relevant regulations and ensure their product adheres to compliance requirements. This might involve seeking legal counsel and adapting the product roadmap as needed.

7. Security and Risk Management:

  • Security-First Approach: Web3 products are inherently exposed to security risks like hacks and scams. PMs must prioritize security throughout the product development process, implementing robust security measures and conducting regular vulnerability assessments.
  • Mitigating Risks: Identifying and mitigating potential risks associated with smart contracts, token distribution, and other technical aspects is crucial. PMs need to work closely with developers and security experts to build trust and ensure user safety.

8. Data Privacy and Ownership:

  • User Data Ownership: Web3 emphasizes user control over data. PMs need to design products that respect user privacy and give users clear ownership and control over their data within the platform.
  • Transparency in Data Practices: Transparent communication about data collection, usage, and storage is critical. PMs need to clearly explain how user data will be used and provide users with options to control their data privacy settings.

9. Storytelling and Brand Advocacy:

  • Communicating Complex Concepts: Web3 can be complex for newcomers. PMs need to be effective storytellers, communicating the product’s value proposition, underlying technology, and benefits to users in a clear, concise, and engaging manner.
  • Building Brand Trust: Establishing trust and credibility is crucial in the Web3 space. PMs need to be transparent about the product’s roadmap, address community concerns effectively, and actively cultivate positive brand perception.

10. Adaptability and Continuous Learning:

  • Embrace Change: The Web3 landscape is constantly evolving. PMs need to be adaptable and embrace change, continuously learning new